Integrating Google Ads Leads with Zoho CRM & WhatsApp Using Pabbly Connect

Learn how to integrate Google Ads leads into Zoho CRM and send automated WhatsApp messages using Pabbly Connect. Step-by-step guide included. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Google Ads and Zoho CRM Integration

To start integrating Google Ads leads into Zoho CRM, first, access Pabbly Connect by visiting the official website. Sign in if you already have an account or click on ‘Sign Up for Free’ to create a new account. Upon signing up, you will receive 100 free tasks for your monthly automation needs.

Once you are logged in, navigate to the dashboard where you can access all the workflows. Click on the ‘Create Workflow’ button to begin setting up your integration. Here, you will name your workflow, for example, ‘Add Google Ads Leads to Zoho CRM and Send WhatsApp Message,’ and select a folder to save it in.

Setting Up the Trigger for Google Ads in Pabbly Connect

In this step, we will set up Google Ads as the trigger application in Pabbly Connect. Select Google Ads from the list of available applications and choose the trigger event as ‘New Lead Form Entry.’ This event will initiate the workflow whenever a new lead is generated through your Google Ads lead form.

After selecting the trigger event, Pabbly Connect will provide you with a webhook URL. You need to copy this URL and paste it into your Google Ads account under the lead form settings. Follow these steps to complete the setup:

• Open your Google Ads account and navigate to the lead form you created.
• Scroll down to the ‘Lead Delivery’ section and click on ‘Webhook Integration.’
• Paste the copied webhook URL into the Webhook URL field and enter the key, which is the last part of the webhook URL.

Once you have completed these steps, click on ‘Send Test Data’ to ensure that the connection is successful. If everything is set up correctly, you will see a confirmation in Pabbly Connect indicating that the test data has been received.

Adding Leads to Zoho CRM Using Pabbly Connect

Now that we have successfully set up Google Ads as the trigger, the next step is to add the leads to Zoho CRM. In this part of the process, you will select Zoho CRM as the action application in Pabbly Connect. Choose the action event as ‘Insert or Update Records.’ This action will create a new lead in your Zoho CRM each time a new lead is generated from Google Ads.

Click on ‘Connect’ to establish a connection with your Zoho CRM account. You will need to enter your domain, which can be found in the URL of your Zoho CRM account. After entering the domain, click on ‘Save’ and authorize Pabbly Connect to access your Zoho CRM account.

Next, you will map the fields from the Google Ads response to the corresponding fields in Zoho CRM. Ensure that you map the first name, last name, email, and phone number correctly. After mapping the necessary fields, click on ‘Save and Send Test Request’ to verify that the lead is added to Zoho CRM successfully. You should see a confirmation message indicating that the lead has been created.

Sending Automated WhatsApp Messages Through Pabbly Connect

The final step in this integration process is to send automated WhatsApp messages to the leads generated from Google Ads. For this, you will use Wati as the action application in Pabbly Connect. Select ‘Send Template Message’ as the action event to proceed.

Click on ‘Connect’ and enter the API endpoint and access token from your Wati account. These details can be found under the API documentation in your Wati account. After successfully connecting, you will need to map the WhatsApp number and the template name. Select the appropriate template that you previously created in Wati.

To customize your message, you will also need to provide values for any variables used in the template. Ensure that you format the custom parameters correctly, as a single mistake can disrupt the workflow. After entering all the details, click on ‘Save and Send Test Request’ to check if the message is sent successfully to the WhatsApp number mapped from the Google Ads response.

Conclusion

In this tutorial, we detailed the process of integrating Google Ads leads into Zoho CRM and sending automated WhatsApp messages using Pabbly Connect. By following these steps, you can streamline your lead generation process and enhance communication with potential customers.