Integrating Facebook Lead Ads with WhatsApp Using Pabbly Connect

Learn how to automate sending WhatsApp messages to Facebook leads using Pabbly Connect. Follow our detailed guide for seamless integration. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with WhatsApp, first, access Pabbly Connect. Visit the Pabbly website and sign in to your existing account or create a new one. Once signed in, navigate to the Pabbly Connect dashboard to initiate the workflow setup.

On the dashboard, click on the ‘Create a Workflow’ button. You will be prompted to name your workflow; for this example, you can use ‘Facebook Leads to WhatsApp’. This sets the stage for automating your marketing process using Pabbly Connect.

2. Setting Up Facebook Lead Ads Trigger in Pabbly Connect

In the workflow setup, you will see two sections: Trigger and Action. For the Trigger, select ‘Facebook Lead Ads’ as the application. Then, choose ‘New Lead Instant’ as the trigger event. This configuration ensures that every time a new lead is generated on Facebook, it triggers the action to send a WhatsApp message.

• Select ‘Facebook Lead Ads’ as the trigger application.
• Choose ‘New Lead Instant’ as the trigger event.
• Connect your Facebook account and authorize access.

After connecting, you will need to specify your Facebook page name and the form you created for leads. This is crucial for Pabbly Connect to capture the correct lead details. Save and test the connection to ensure everything is working correctly.

3. Formatting Lead Information for WhatsApp

Once the trigger is set up, the next step is to format the lead information for WhatsApp. In this stage, you will add a Text Formatter action in Pabbly Connect. Select ‘Text Formatter’ and then choose ‘Split Text’ as the action event. This allows you to manipulate the phone number received from the lead.

• Input the phone number into the text field.
• Set the separator to ‘+’ to remove it from the number.
• Save and test to confirm the phone number is formatted correctly.

This step is essential as WhatsApp requires a specific format for phone numbers, and Pabbly Connect makes it easy to automate this process.

4. Sending WhatsApp Messages Using Pabbly Connect

Now that the lead information is formatted, the final action is to send a WhatsApp message using the WhatsApp Cloud API. In the action setup, select ‘WhatsApp Cloud API’ as the application and choose ‘Send Template Message’ as the action event. This allows you to send a pre-defined message to the lead’s WhatsApp. using Pabbly Connect

In this step, you will need to enter several details, including your WhatsApp business account ID and the temporary access token key. These can be obtained from the WhatsApp developer page. Map the recipient’s mobile number and fill in the template message details, including the document URL for your store’s brochure.

Conclusion

By following these steps, you can successfully automate the process of sending WhatsApp messages to your Facebook leads using Pabbly Connect. This integration not only saves time but also enhances your marketing strategy by ensuring timely communication with potential customers. Start using Pabbly Connect today to streamline your marketing efforts and improve customer engagement.