Integrate WhatsApp with Mailchimp Using Pabbly Connect: A Step-by-Step Guide

Learn how to seamlessly integrate WhatsApp with Mailchimp using Pabbly Connect for automated messaging to subscribers. Follow our detailed tutorial for easy setup. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin the integration process, first access Pabbly Connect by typing the URL Pabbly.com/connect in your web browser. This will take you to the landing page of the software.

On the right side, you will see options to either sign in or sign up for free. If you are a new user, click on the ‘Sign Up’ tab. Completing the registration takes just a couple of minutes, and you will receive 100 free tasks upon account creation. For existing users, simply click ‘Sign In’ to access your account.

2. Creating a Workflow in Pabbly Connect

Once logged in, navigate to the applications page and click on ‘Access Now’ for Pabbly Connect. Here, you will find the dashboard where you can create a new workflow by clicking on the ‘Create Workflow’ button.

When prompted, name your workflow. For this integration, you can name it ‘Send WhatsApp Messages to Mailchimp Subscribers’. After naming, click on ‘Create’ to proceed. This will open a new window with two essential components: Trigger and Action.

• Trigger: This is the event that starts the workflow.
• Action: This is what happens as a result of the trigger.

For this workflow, select Mailchimp as the trigger application and set the trigger event to ‘New Subscriber’. This ensures the workflow runs every time a new subscriber is added to Mailchimp.

3. Setting Up Mailchimp Webhook

After selecting the trigger, you will receive a webhook URL from Pabbly Connect. This URL acts as a bridge to connect Mailchimp with Pabbly Connect. Copy this URL for the next step.

Now, log into your Mailchimp account and navigate to the ‘Audience’ section. Click on ‘Manage Audience’ and then ‘Settings’. Scroll down to find the ‘Webhooks’ option and click on it.

• Click on ‘Create New Webhook’.
• Paste the copied webhook URL into the Callback URL field.
• Select the ‘Subscribes’ checkbox and all options under ‘Only send updates when a change is made’.

After completing these steps, click on ‘Save’. This will create the webhook, enabling Mailchimp to communicate with Pabbly Connect.

4. Testing the Webhook Response

With the webhook set up, return to Pabbly Connect and click on ‘Recapture Webhook Response’. This step allows you to test the integration and check if the data from Mailchimp is being received correctly.

To do this, go back to Mailchimp and navigate to ‘Signup Forms’. Click on ‘Form Builder’ to create a test subscriber. Fill in the required fields, including first name, last name, email, and mobile number, and click ‘Subscribe’.

Ensure that all information is accurate to receive the correct API response. Once you subscribe, check Pabbly Connect to see if the API response is recorded.

If successful, you will see the subscriber’s details listed in the API response section of Pabbly Connect.

5. Sending WhatsApp Messages to Subscribers

Now that the webhook is working, it’s time to set up the action to send WhatsApp messages. In Pabbly Connect, select the action application as ‘Interact’ and choose the action event ‘Send WhatsApp Template Message’.

Click on ‘Connect’ and a prompt will ask you to connect your Interact account with Pabbly Connect. You will need to provide a secret key from your Interact account to establish this connection.

Log into your Interact account to find the secret key. Paste the secret key into Pabbly Connect and click ‘Save’.

After connecting, you will need to fill in the required fields such as country code, phone number, and template code. Ensure you map these fields correctly to send personalized messages to new subscribers.

Conclusion

This tutorial has guided you through the process of integrating WhatsApp with Mailchimp using Pabbly Connect. By following the steps outlined, you can automate messaging to new subscribers seamlessly. Enjoy the benefits of enhanced communication with your audience!