Integrate WhatsApp and Facebook Lead Ads Using Pabbly Connect

Learn how to integrate WhatsApp and Facebook Lead Ads using Pabbly Connect. Follow our step-by-step tutorial to streamline your lead management. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To integrate WhatsApp and Facebook Lead Ads, start by accessing Pabbly Connect. Navigate to the Pabbly Connect website by typing the URL Pabbly.com/connect in your browser. This will take you to the landing page where you can either sign in or sign up for a new account.

If you are a new user, click on the ‘Sign Up for Free’ button to create an account, which grants you 100 free tasks. Existing users can simply click on the ‘Sign In’ button to access their dashboard. Once logged in, you will be directed to the application space of Pabbly Connect.

2. Creating a Workflow in Pabbly Connect

After accessing the dashboard, click on the ‘Create Workflow’ button. You will be prompted to name your workflow. For this integration, you can name it ‘Integrate WhatsApp and Facebook Lead Ads’. Once named, click on the ‘Create’ button to proceed.

In the newly created workflow, you will see two sections: Trigger and Action. The trigger application for this workflow will be Facebook Lead Ads. Click on Facebook Lead Ads and select the trigger event as ‘New Lead Instant’. Next, click on ‘Connect’ to establish a connection between Pabbly Connect and your Facebook Lead Ads account.

3. Setting Up Facebook Lead Ads in Pabbly Connect

Once connected to Facebook Lead Ads, you will need to select the specific page and lead generation form associated with your ads. After connecting, you will be prompted to choose your Facebook page. For instance, select ‘ABC Plant Nursery’ and the corresponding form will automatically populate. Click on ‘Save and Send Test Request’ to test the connection.

After testing, you will need to log into the Facebook Lead Ads testing tool to submit a test lead. Fill in the required fields such as name, email address, and phone number in the form. Once submitted, return to Pabbly Connect to verify that the API response has been received successfully, confirming that the connection is working.

4. Integrating WhatsApp to Send Notifications

With the Facebook Lead Ads integration confirmed, the next step is to set up WhatsApp to send notifications. In the action application section, select the WhatsApp Cloud API and choose the action event as ‘Send Template Message’. Click on ‘Connect’ to link Pabbly Connect with your WhatsApp Cloud API account.

You will need to provide the access token, phone number ID, and WhatsApp Business account ID. These can be obtained from your Meta for Developers account. After entering the required details, click ‘Save’. You will then need to select the template message you wish to send to your leads.

5. Finalizing the Integration Process

To finalize the integration, you will need to create a message template in your WhatsApp account. This template will be used to send notifications to both the admin and the new leads. Once the template is created, return to Pabbly Connect and map the necessary fields such as the recipient’s mobile number, name, and email address from the Facebook Lead Ads response.

After mapping the data, click on ‘Save and Send Test Request’ to send a test message. Ensure that you receive the message on WhatsApp, confirming that the integration is successful. You can then repeat the process for sending a message to the lead, ensuring that all information is correctly mapped and sent.

Conclusion

In this tutorial, we demonstrated how to integrate WhatsApp and Facebook Lead Ads using Pabbly Connect. By following these steps, you can automate your lead notifications effectively, ensuring timely communication with both leads and admins. This integration enhances your lead management process significantly.