Integrate Sendinblue with Slack Using Pabbly Connect: A Step-by-Step Guide

Learn how to send Slack messages to your sales team when a campaign is unsubscribed using Pabbly Connect with Sendinblue. Follow this detailed guide for seamless integration.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Integration

To begin the integration process, access Pabbly Connect by visiting the official Pabbly website. This automation platform allows you to connect various applications seamlessly. If you’re a first-time user, click on the ‘Sign Up for Free’ option to create your account, which grants you 100 free tasks per month.

Once you have an account, sign in and navigate to the Pabbly Connect dashboard. Here, click on the plus sign to create a new workflow. Name your workflow something relevant, such as ‘Sendinblue to Slack Integration,’ and click on ‘Create’ to proceed. This will set the stage for integrating Sendinblue with Slack through Pabbly Connect.

2. Configuring the Trigger Event in Pabbly Connect

In this step, you will set up the trigger event that will initiate the integration. Open the trigger window in Pabbly Connect and search for Sendinblue. Select it as the application and choose the trigger event labeled ‘Message Unsubscribed.’ This event will capture the details whenever a customer unsubscribes from your campaign.

• Select Sendinblue from the applications list.
• Choose ‘Message Unsubscribed’ as the trigger event.
• Note the webhook URL provided by Pabbly Connect.

Next, move to your Sendinblue account and navigate to the campaign settings. Here, locate the Webhooks option, click on ‘Configure,’ and then add a new webhook using the URL from Pabbly Connect. Ensure that the trigger is set to activate when a message is unsubscribed. This configuration allows Pabbly Connect to capture the necessary data automatically.

3. Testing the Integration Process

After configuring the webhook, it’s time to test the integration to ensure everything is working correctly. To do this, unsubscribe a test customer from your Sendinblue campaign. This action will trigger the webhook, sending data back to Pabbly Connect.

Once the customer has unsubscribed, return to Pabbly Connect and check for the response. You should see details like the campaign name and the customer’s email address who unsubscribed. This confirmation indicates that Pabbly Connect successfully captured the unsubscription event.

4. Setting Up the Action Event to Send Slack Messages

Now that the trigger is set up and tested, you will configure the action event to send a message to your sales team on Slack. In the action window of Pabbly Connect, select Slack as the application and choose ‘Send Channel Message’ as the action event.

• Connect your Slack account by clicking ‘Add New Connection’.
• Select the channel where messages should be sent.
• Compose the message, including the customer’s email and campaign name.

Once the message is crafted, click on ‘Save and Send Test Request’ to check if the message is successfully sent to your selected Slack channel. If the integration is successful, you will see the message appear in Slack, confirming that Pabbly Connect has executed the action correctly.

5. Finalizing and Saving Your Workflow in Pabbly Connect

With the integration tested and confirmed, the final step is to save your workflow in Pabbly Connect. This ensures that the automation will run in the background whenever a customer unsubscribes from your Sendinblue campaign.

To finalize, click on the save button in Pabbly Connect. Your workflow is now active, and you can monitor it from the dashboard. Whenever a customer unsubscribes, the sales team will receive an instant message in Slack, keeping them informed and allowing for timely follow-ups.

Conclusion

In this guide, we demonstrated how to integrate Sendinblue with Slack using Pabbly Connect. By following these steps, you can automate notifications to your sales team whenever a customer unsubscribes from a campaign. This integration streamlines communication and enhances your team’s responsiveness to customer actions.