Integrate Google Leads with Mailchimp Using Pabbly Connect

Learn how to seamlessly integrate Google Leads with Mailchimp as subscribers using Pabbly Connect. Step-by-step tutorial for automated workflows. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect to Start Integration

To begin integrating Google Leads with Mailchimp, first access Pabbly Connect. Open a new tab and type ‘Pabbly.com’ to reach the official Pabbly website.

Click on the ‘Sign Up for Free’ button to create an account. If you already have an account, simply log in. Once logged in, navigate to the app section of Pabbly Connect and click on ‘Access Now’ to proceed with the integration.

2. Create a New Workflow in Pabbly Connect

After accessing Pabbly Connect, create a new workflow by clicking on the ‘Create Workflow’ button located at the top right corner. A dialog box will prompt you to name your workflow; you can name it ‘Google Lead Form Integration’.

Upon naming your workflow and clicking ‘Create’, you will see two windows: the trigger window and the action window. This is where you will set up the integration between Google Lead Ads and Mailchimp using Pabbly Connect.

3. Set Up Google Leads as the Trigger in Pabbly Connect

In the trigger window, select ‘Google Lead Ads’ as your trigger application. This step is crucial as it allows Pabbly Connect to capture leads generated from your Google Ads.

• Click on ‘Create New’ to set up a new Google Lead Form.
• Provide a catchy headline for your lead form, such as ‘Universal Connector’.
• Add necessary fields like name, phone number, and email in the form.

Once your form is created, you need to copy the webhook URL provided by Pabbly Connect and paste it into the lead delivery option in Google Ads. This will ensure that the data is sent to Pabbly Connect whenever a lead submits the form.

4. Integrate Mailchimp as the Action in Pabbly Connect

After setting up your Google Lead Ads, the next step is to integrate Mailchimp as the action application in Pabbly Connect. In the action window, select ‘Mailchimp’ and choose ‘Add New Member’ as the action event.

Connect your Mailchimp account by entering the required API key and data center. You can find your API key in the Mailchimp account settings under ‘Extras’. Once connected, you will map the fields from Google Leads to create a new subscriber in Mailchimp.

• Map the first name, last name, and email address from the Google Lead form.
• Ensure the email address is valid to avoid errors in Mailchimp.
• Click ‘Save and Send Test Request’ to verify the integration.

Upon successful mapping, you will see the new subscriber reflected in your Mailchimp audience, confirming the integration between Google Leads and Mailchimp through Pabbly Connect.

5. Finalize Your Pabbly Connect Setup

Now that you have successfully integrated Google Leads with Mailchimp using Pabbly Connect, it’s important to finalize your setup. Review the workflow to ensure that all fields are mapped correctly and that the data flow is as intended.

This integration allows for automatic addition of Google Leads as subscribers in Mailchimp, streamlining your marketing efforts. You can always expand this workflow to include more applications as needed, leveraging the power of Pabbly Connect for seamless automation.

Conclusion

In conclusion, using Pabbly Connect to integrate Google Leads with Mailchimp allows you to automate the process of adding subscribers effortlessly. This tutorial provided a step-by-step guide to ensure a successful integration, enhancing your marketing capabilities.