Integrate Google Ads Leads with HubSpot CRM Using Pabbly Connect

Learn how to seamlessly add Google Ads leads to HubSpot CRM using Pabbly Connect. This step-by-step tutorial guides you through the integration process. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads and HubSpot Integration

To start integrating Google Ads leads into HubSpot CRM, you first need to access Pabbly Connect. This platform allows you to automate the process of transferring leads from Google Ads to HubSpot seamlessly. To create an account, click on the free sign-up link provided in the description.

Once logged into your Pabbly Connect dashboard, click on ‘Create Workflow’. Name your workflow (e.g., Google Ads to HubSpot) and click ‘Create’. This opens a new workflow with two windows: the trigger and action windows, which are crucial for setting up the automation.

2. Configuring Google Ads Trigger in Pabbly Connect

The next step involves configuring the trigger in Pabbly Connect. In the trigger window, search for ‘Google Ads’ and select it. Then, choose ‘New Lead Form Entry’ as the trigger event. This setup allows Pabbly Connect to capture new leads generated from your Google Ads campaigns.

After selecting the trigger event, Pabbly Connect will provide you with a webhook URL. Copy this URL, as you will need it to connect your Google Ads account. Go to your Google Ads account, navigate to the ‘Ads and Assets’ section, and select ‘Lead Forms’. Here, you can either create a new lead form or edit an existing one. Make sure to paste the webhook URL in the appropriate field under ‘Export Leads from Google Ads’.

• Access your Google Ads account and navigate to ‘Ads and Assets’.
• Select ‘Lead Forms’ and either create or edit a form.
• Paste the copied webhook URL in the ‘Export Leads’ section.

After saving your lead form, send a test lead to ensure that the connection is working. This step verifies that new leads from Google Ads are correctly captured by Pabbly Connect.

3. Adding Leads to HubSpot CRM Using Pabbly Connect

Now that you have configured the trigger, the next step is to set up the action in Pabbly Connect. In the action window, search for ‘HubSpot CRM’ and select it. Choose ‘Create a Contact’ as the action event. This enables Pabbly Connect to add new leads as contacts in your HubSpot CRM automatically.

Click on ‘Connect’ and select ‘Add New Connection’. You will need to connect your HubSpot CRM account to Pabbly Connect. After logging into your HubSpot account, authorize the connection. Once connected, Pabbly Connect will prompt you to map the fields from Google Ads to HubSpot CRM.

• Select the fields you want to map, such as First Name, Last Name, Email, and Phone Number.
• Ensure you have the corresponding data from the Google Ads lead.
• Click ‘Save and Send Test Request’ to verify the mapping.

After mapping the fields, click on ‘Save and Send Test Request’. This action will create a new contact in your HubSpot CRM based on the test lead received from Google Ads.

4. Testing the Integration Between Google Ads and HubSpot CRM

Once the mapping is complete, it’s crucial to test the integration. Go back to Pabbly Connect and check if the test lead was successfully added to your HubSpot CRM. This step ensures that the automation workflow is functioning as intended.

To verify, navigate to your HubSpot CRM and check the Contacts section. You should see the newly added contact with the details you mapped from Google Ads. If everything is set up correctly, the lead should appear with the same name, email, and phone number as in the Google Ads lead form.

Testing is essential to confirm that the data flows smoothly from Google Ads to HubSpot CRM via Pabbly Connect. If there are any issues, revisit the mapping and ensure all fields are correctly configured.

5. Summary of Google Ads to HubSpot CRM Integration Using Pabbly Connect

In summary, integrating Google Ads leads into HubSpot CRM using Pabbly Connect streamlines your lead management process. This automation ensures that every new lead captured in Google Ads is automatically added to your HubSpot CRM as a contact.

With the steps outlined in this tutorial, you can set up your workflow in Pabbly Connect efficiently. Remember to test the integration to confirm that everything is working perfectly. By automating this process, you can focus more on converting leads rather than manually entering data.

Now that you have a clear understanding of how to integrate Google Ads leads into HubSpot CRM using Pabbly Connect, you can enhance your marketing efforts and improve your lead management strategy.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

In conclusion, using Pabbly Connect to automate the addition of Google Ads leads to HubSpot CRM enhances efficiency and ensures a seamless workflow. By following the steps outlined above, you can set up this integration effortlessly and focus on growing your business.