Integrate Google Ads Leads with GoToWebinar Using Pabbly Connect

Learn how to create GoToWebinar registrants from Google Ads leads using Pabbly Connect with this step-by-step tutorial. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To create GoToWebinar registrants from Google Ads leads, you need to access Pabbly Connect. Start by visiting the Pabbly Connect website and signing in to your account. If you’re new, you can sign up for free and get 100 tasks every month.

Once logged in, you will see the Pabbly Connect dashboard. Here, you can create workflows to automate tasks. Click on the ‘Create Workflow’ button to begin your integration process.

2. Creating a Workflow in Pabbly Connect

After clicking ‘Create Workflow’, a dialog box will appear asking for a workflow name. Name your workflow something descriptive, like ‘Create GoToWebinar Registrant from Google Ads Leads’. Then, select a folder to save this workflow. using Pabbly Connect

• Select a folder for organization.
• Click the ‘Create’ button to finalize.

Now, you have a new workflow set up. This workflow will consist of two main components: the trigger and the action. The trigger is what starts the automation, while the action is what happens in response.

3. Setting Up the Trigger with Google Ads

The next step is to set up the trigger. For this, select ‘Google Ads’ as your trigger application. Choose ‘New Lead Form Entry’ as your trigger event. This means that every time a new lead fills out your Google Ads form, it will trigger the workflow. using Pabbly Connect

Pabbly Connect will provide you with a unique webhook URL. Copy this URL as you will need to paste it into your Google Ads lead form settings to establish the connection.

• Open your Google Ads campaign.
• Navigate to the lead delivery options and select webhook integration.
• Paste the Pabbly Connect webhook URL and save changes.

Once this is done, you can send test data to ensure that the connection is working correctly. If the test is successful, Pabbly Connect will capture the lead details, confirming that Google Ads is properly connected.

4. Setting Up the Action with GoToWebinar

Now that the trigger is set up, it’s time to define the action. Choose ‘GoToWebinar’ as your action application and select ‘Create Registrant’ as the action event. This allows you to add new leads as registrants in your GoToWebinar account. using Pabbly Connect

To connect GoToWebinar with Pabbly Connect, you will need to authorize the connection. Enter the required fields such as the webinar time in UTC format. Convert your Indian Standard Time (IST) to UTC using an online converter.

Input the start time and end time of the webinar in UTC. Authorize the connection by clicking the allow button.

After setting the times, you will need to map the lead data from the previous step into the appropriate fields for the registrant, such as first name, last name, and email. This mapping ensures that each new lead’s details are correctly entered into GoToWebinar.

5. Finalizing the Integration and Testing

After mapping all required fields, click on the ‘Save and Send Test Request’ button. This action will send the information to GoToWebinar, creating a new registrant based on the test data you provided. If successful, you will see a confirmation response.

To verify the integration, log in to your GoToWebinar account and check the registrants list. Refresh the page to see if the new registrant has been added. If everything is set up correctly, the test data should appear as a new registrant in your webinar.

With this integration, every time a new lead is generated through Google Ads, their details will automatically be added to GoToWebinar, streamlining your registration process and saving you valuable time. This demonstrates how Pabbly Connect effectively automates workflows between applications.

Conclusion

In this tutorial, we explored how to create GoToWebinar registrants from Google Ads leads using Pabbly Connect. By automating this process, you can efficiently manage registrations and focus on delivering impactful webinars. This integration saves time and enhances your marketing efforts.