Integrate Google Ads Leads to Zoho CRM with Pabbly Connect

Learn how to seamlessly integrate Google Ads leads into Zoho CRM using Pabbly Connect. Step-by-step tutorial for automating your lead management process. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To integrate Google Ads leads into Zoho CRM, you need to start by accessing Pabbly Connect. Visit the Pabbly website and create a free account. This platform will allow you to automate the process of transferring leads from Google Ads to Zoho CRM seamlessly.

Once you have signed up or logged into your Pabbly Connect account, you will be taken to the dashboard where you can create a new workflow. Click on ‘Create New Workflow’ to start your automation process.

2. Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, you need to create a workflow that will handle the integration. Name your workflow something descriptive, like ‘Sync Google Ads Leads to Zoho CRM in Real-Time’. This helps you identify the purpose of the workflow later.

Next, you will see two sections labeled ‘Trigger’ and ‘Action’. The trigger is the event that starts the workflow, and the action is what happens as a result. For this integration, select Google Ads as the trigger app and choose the ‘New Lead Form Entry’ trigger event. This will activate whenever a new lead is captured.

3. Setting Up Google Ads in Pabbly Connect

To connect Google Ads with Pabbly Connect, you will need to authenticate your Google Ads account. Follow the instructions provided in the platform to sign in and select the appropriate lead form extension you want to use.

• Select your existing lead form or create a new one.
• Copy the webhook URL provided by Pabbly Connect.
• Paste this URL into the Google Ads lead form settings to export leads.

After setting up the webhook, send a test lead from Google Ads to ensure that the connection is working. This test data will help you confirm that Pabbly Connect is receiving the lead information correctly.

4. Integrating Zoho CRM with Pabbly Connect

Now that you have Google Ads set up, it’s time to connect Zoho CRM to Pabbly Connect. In the action section of your workflow, select Zoho CRM as the application. Choose the action event ‘Create a Contact’ to add new leads directly to your CRM.

You will need to authenticate your Zoho CRM account within Pabbly Connect. Enter your Zoho domain and follow the prompts to connect. Once connected, you will map the fields from the Google Ads lead to the corresponding fields in Zoho CRM, ensuring all necessary information is transferred accurately.

5. Testing and Activating Your Workflow

After mapping the fields, it’s crucial to test your entire workflow to ensure everything functions as expected. Click on the ‘Save and Send Test Request’ button to send a test lead from Google Ads to Zoho CRM via Pabbly Connect. Check your Zoho CRM to verify that the contact has been created successfully.

Once you confirm that the test lead appears in Zoho CRM, you can activate your workflow. This means every new lead captured in Google Ads will now be automatically added to Zoho CRM, allowing you to follow up promptly. You can close Pabbly Connect as the automation will run in the background.

Conclusion

Integrating Google Ads leads into Zoho CRM using Pabbly Connect automates your lead management process, ensuring no potential customer is overlooked. With this setup, you can efficiently manage your leads and enhance your follow-up strategies.