Integrate Facebook Lead Ads with GoToWebinar Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with GoToWebinar using Pabbly Connect in this detailed tutorial. Automate your webinar registrations seamlessly! Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Integration

To start integrating Facebook Lead Ads with GoToWebinar, first, you need to access Pabbly Connect. This platform allows you to automate workflows without any coding skills. Simply navigate to the Pabbly Connect website and sign in or create a new account if you are a first-time user.

Once logged in, you will be directed to the Pabbly Connect dashboard. Here, you can create a new workflow to initiate the integration. Click on the ‘Create Workflow’ button to begin setting up your automation process.

2. Create a New Workflow in Pabbly Connect

In this section, you will create a new workflow that connects Facebook Lead Ads to GoToWebinar. Name your workflow appropriately, such as ‘Facebook Lead Ads to GoToWebinar Registration’. This helps in identifying your workflow easily in the future. using Pabbly Connect

• Click on the ‘Create Workflow’ button.
• Enter a descriptive name for your workflow.
• Select the appropriate folder for saving your workflow.

After naming your workflow, choose the trigger application as Facebook Lead Ads. This will initiate the workflow every time a new lead is captured. Click on the ‘Save’ button to proceed to the next step, where you will set up the action for GoToWebinar.

3. Set Up Trigger for Facebook Lead Ads

Next, you need to set up the trigger for Facebook Lead Ads in Pabbly Connect. This step involves connecting your Facebook account to Pabbly Connect to fetch leads automatically. Click on the ‘Connect’ button and authorize Pabbly Connect to access your Facebook account.

Once connected, select the specific Facebook page and lead form that you want to capture leads from. This ensures that only leads from your desired source will trigger the workflow. After selecting the page and form, click on ‘Save & Send Test Request’ to verify the connection and ensure that leads are being captured correctly.

4. Create GoToWebinar Registrant

After successfully setting up the trigger, the next step is to create a registrant in GoToWebinar using the data captured from Facebook Lead Ads. In this step, you will select GoToWebinar as the action application in Pabbly Connect.

• Choose the action event as ‘Create Registrant’.
• Select the webinar you want to register the lead for.
• Map the fields from the Facebook Lead Ads to GoToWebinar fields.

Make sure to fill in all required fields such as first name, last name, and email address by mapping them from the Facebook lead data. Once all fields are mapped correctly, click on ‘Save & Send Test Request’ to create a registrant in GoToWebinar. This confirms that the integration works as intended.

5. Test the Integration

Finally, it’s crucial to test the entire integration to ensure everything is working smoothly. Fill out your Facebook Lead Ads form with dummy data and submit it. This action should trigger the workflow in Pabbly Connect and create a registrant in GoToWebinar automatically.

After submitting the form, check your GoToWebinar account to see if the registrant has been created successfully. You should see the details populated as per the data submitted in the Facebook Lead Ads form. If everything looks good, your integration is now complete!

Conclusion

Integrating Facebook Lead Ads with GoToWebinar using Pabbly Connect simplifies the process of managing webinar registrations. By following the steps outlined in this tutorial, you can automate the registration process and ensure that all leads are captured effectively. This integration not only saves time but also enhances your marketing efforts.