Integrate Facebook Lead Ads with Flodesk Using Pabbly Connect

Learn how to seamlessly add Facebook Lead Ads leads as subscribers in Flodesk under different segments using Pabbly Connect. Step-by-step tutorial included. Explore efficient methods for automating routine tasks with clear, concise instructions suited for both newcomers and experienced professionals.

Watch Step By Step Video Tutorial Below

Accessing Pabbly Connect for Integration

To start integrating Facebook Lead Ads with Flodesk, you first need to access Pabbly Connect. This platform allows you to automate tasks and connect different applications seamlessly. Begin by signing in to your Pabbly Connect account or create a new account if you are a new user.

Once logged in, navigate to the Pabbly Connect dashboard. Here, you can create a new workflow for the integration process. This is where you will set up your automation to add leads from Facebook Lead Ads as subscribers in Flodesk.

Creating a Workflow in Pabbly Connect

In Pabbly Connect, click on the ‘Create Workflow’ button located at the top right corner. You will be prompted to name your workflow. For this integration, name it ‘Add Facebook Lead Ads Leads as Subscribers in Flodesk Under Different Segments’. This name helps in identifying the workflow later.

Next, select the folder where you want to save this workflow. Choose an appropriate folder, such as ‘Facebook Lead Ads Automations’. After naming your workflow and selecting the folder, click on the ‘Create’ button to proceed.

Now, you will see two sections: Trigger and Action. The Trigger is the event that starts the workflow, while the Action is what happens as a result. This is crucial for setting up the automation that will connect Facebook Lead Ads and Flodesk through Pabbly Connect.

Setting Up the Trigger with Facebook Lead Ads

To set up the trigger, click on the arrow in the Trigger section and select Facebook Lead Ads as the trigger application. Choose the trigger event as ‘New Lead Instant’. This means that whenever a new lead is generated through Facebook Lead Ads, it will trigger the workflow in Pabbly Connect.

After selecting the trigger, click on the ‘Connect’ button to establish a connection with Facebook Lead Ads. You will need to authorize the connection by logging into your Facebook account. Once authorized, select the Facebook page and lead generation form that you have created for your business. Then, click on the ‘Save and Send Test Request’ button to test the connection.

• Select your Facebook page (e.g., Prime Properties).
• Choose your lead generation form (e.g., Lead Ads Form).
• Click on ‘Save and Send Test Request’ to capture the lead details.

Once the test lead is generated, you will see the details captured in your workflow. This confirms that Pabbly Connect has successfully connected with Facebook Lead Ads, allowing you to automate the process of adding leads as subscribers in Flodesk.

Adding Subscribers in Flodesk

Now that the trigger is set up, it’s time to configure the action step to add the new lead as a subscriber in Flodesk. For the action application, select Flodesk and choose the action event as ‘Create/Update Subscriber’. This step ensures that every new lead will be added as a subscriber in your Flodesk account.

Click on the ‘Connect’ button to authorize the connection with Flodesk. Once authorized, you will need to map the fields from the Facebook lead response to the Flodesk subscriber fields. Map the email, first name, and last name of the lead to create a new subscriber in Flodesk.

• Map the email field to the lead’s email from Facebook.
• Map the first name and last name accordingly.
• Select ‘No’ for sending confirmation emails to subscribers.

After mapping the fields, click on the ‘Save and Send Test Request’ button. If successful, you will see a confirmation that the subscriber has been added to your Flodesk account, completing the integration process through Pabbly Connect.

Segmenting Subscribers Based on Interests

To enhance your marketing efforts, you can segment subscribers based on their interests. This is done by setting up conditions in Pabbly Connect using the Router feature. Select ‘Router by Pabbly’ as the action application and use the action event ‘Conditionally Run’.

Set up filters for each segment: rental properties, commercial properties, and residential properties. For each filter, specify the condition based on the lead’s selected property type. For example, if the lead selects ‘Commercial’, route them to the commercial properties segment.

Create a filter for each property type based on the dropdown selection. Route leads to the corresponding Flodesk segment based on their interest. Test each route to ensure proper segmentation.

By implementing these conditions, Pabbly Connect will automatically add leads to the appropriate segments in Flodesk, allowing for tailored email campaigns that meet the specific interests of your subscribers.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to integrate Facebook Lead Ads with Flodesk, allowing for seamless lead management. By automating the process of adding leads as subscribers and segmenting them based on their interests, you can enhance your marketing strategy and improve client conversion rates.