Integrate Facebook Lead Ads with Exotel Using Pabbly Connect

Learn how to integrate Facebook Lead Ads with Exotel using Pabbly Connect. This detailed tutorial guides you through each step of the process. Develop expertise in application integration and learn how to design streamlined automation workflows using proven, simplified approaches.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To integrate Facebook Lead Ads with Exotel, you first need to access Pabbly Connect. Start by navigating to the Pabbly website at Pabbly.com and select the ‘Products’ menu. From there, click on ‘Pabbly Connect’ to reach the platform.

If you are a new user, click on ‘Sign Up for Free’ to create an account, receiving 100 tasks free each month. If you already have an account, simply sign in to access your dashboard. This is where you will create the workflow needed for the integration.

2. Creating a Workflow in Pabbly Connect

Once you are in the Pabbly Connect dashboard, click on the plus sign to create a new workflow. Name your workflow, for example, ‘Facebook Lead Ads to Exotel Integration,’ and click on ‘Create’ to proceed.

• Select ‘Facebook Lead Ads’ as the application in the trigger window.
• Choose the trigger event ‘New Lead Instant’.
• Click on ‘Connect’ and then ‘Add New Connection’ to authorize.

Ensure you are logged into your Facebook account to complete the authorization. Select the relevant Facebook page and lead form to proceed, which will allow Pabbly Connect to capture leads automatically.

3. Capturing Lead Details from Facebook

After setting up the trigger, Pabbly Connect will wait for a response from your Facebook Lead Ads. To capture this response, fill out your lead form as a test submission. For instance, enter a name like ‘Adam Smith’ along with an email and phone number.

Once you submit the form, return to Pabbly Connect to see if the response has been captured. You should find all the details you entered, confirming that the integration is working correctly.

4. Adding Contacts to Exotel via Pabbly Connect

Next, you will set up the action to create a new contact in Exotel using the lead details captured by Pabbly Connect. Choose ‘Exotel’ as the application and select the action event ‘Create Contacts’.

• Connect to Exotel by entering your API Key, Account SID, and API Token.
• Specify the subdomain based on your Exotel account location.
• Map the fields from your Facebook lead submission to the corresponding fields in Exotel.

Click on ‘Save and Send Test Request’ to create the contact. Check your Exotel account to confirm that the new contact has been added successfully.

5. Testing the Integration in Real Time

To ensure everything is working smoothly, conduct a test by filling out the Facebook lead form again with new details, such as ‘Shikha Arya’. Submit the form and check your Exotel account for the new entry.

If the contact appears in Exotel, your integration is successfully set up through Pabbly Connect. This automation will now create new contacts in Exotel every time a lead is submitted via your Facebook Lead Ads.

Conclusion

In this tutorial, we explored how to integrate Facebook Lead Ads with Exotel using Pabbly Connect. By following the steps outlined, you can automate the creation of contacts in Exotel whenever a lead is generated, streamlining your communication process effectively.