How to Write Advertising Copy for Social Media Channels Using Pabbly Connect

Learn how to write advertising copy for social media channels using Pabbly Connect to integrate Google Sheets, OpenAI, and Switchboard seamlessly. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Setup Pabbly Connect for Social Media Integration

To start writing advertising copy for social media channels, you need to access Pabbly Connect. Visit the Pabbly Connect website and either sign in or create a new account. Once logged in, navigate to the dashboard where you can create a new workflow.

Click on the ‘Create Workflow’ button and name your workflow related to advertising copy. This sets the foundation for integrating Google Sheets, OpenAI, and Switchboard through Pabbly Connect.

2. Configure Google Sheets as the Trigger Application

In this step, you will set Google Sheets as the trigger application in Pabbly Connect. Select Google Sheets and choose the trigger event as ‘New or Updated Spreadsheet Row’. This means every time a new row is added, it will trigger the workflow.

• Select your spreadsheet where the ad copy titles are stored.
• Copy the webhook URL provided by Pabbly Connect.
• Go to your Google Sheets and set up the Pabbly Connect Webhooks add-on.

After setting up the Google Sheets integration, ensure that the trigger column is correctly configured to detect changes in the specified column. This ensures that every time a new ad title is entered, it activates the connected applications through Pabbly Connect.

3. Generate Content Using OpenAI

Next, you will configure OpenAI as the action application in Pabbly Connect. Select OpenAI and set the action event to ‘Generate Content’. This allows you to create the advertising copy based on the title provided in Google Sheets.

To connect OpenAI, you will need to input your API key. Log into your OpenAI account, generate a new API key, and paste it into Pabbly Connect. Once connected, you can set the prompt to generate a headline based on the ad title.

4. Create an Image Using Switchboard

After generating the content, the next step is to create an image using Switchboard. In Pabbly Connect, add Switchboard as the next action application and select ‘Create Image’ as the action event. This will allow you to create a visual representation of the ad copy.

• Connect your Switchboard account using the API key.
• Map the headline and description generated from OpenAI to the respective fields in Switchboard.
• Set the template details for the image you want to create.

Once the image is created, you will receive a URL link to the image, which can then be used in your Google Sheets to keep track of all advertising materials. This seamless integration is facilitated by Pabbly Connect.

5. Update Google Sheets with the Image Link

Finally, you will update your Google Sheets with the image link generated by Switchboard. In Pabbly Connect, select Google Sheets again as the action application and choose ‘Update Cell Value’ as the action event.

Provide the necessary details such as the spreadsheet name and the specific cell where you want the image link to be updated. This ensures that all generated content, including the image link, is stored in one place, making it easy to access and manage your advertising campaigns.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate the process of writing advertising copy for social media channels. By integrating Google Sheets, OpenAI, and Switchboard, you can effortlessly generate ad titles, descriptions, and images, streamlining your marketing efforts.