How to Use Pabbly Connect to Add Instagram Lead Ads Leads to Mailchimp as Subscribers

Learn how to use Pabbly Connect to integrate Instagram Lead Ads with Mailchimp and automate subscriber management. Follow this definitive guide to creating powerful automated workflows with straightforward, efficiency-focused solutions that save valuable time.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Instagram and Mailchimp Integration

To begin integrating Instagram Lead Ads with Mailchimp, you need to access Pabbly Connect. Simply search for Pabbly Connect in your browser and navigate to the homepage.

Once on the homepage, you will find options to either sign in or sign up. If you are a new user, click on ‘Sign Up Free’ to create an account. Existing users can click ‘Sign In’ to access their dashboard. After logging in, you will be ready to create your automation workflow.

2. Creating a Workflow in Pabbly Connect

After logging into Pabbly Connect, the next step is to create a new workflow. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard.

A dialog box will appear asking you to name your workflow. Name it ‘Add Instagram Lead Ads Leads to Mailchimp as Subscribers’ and select a folder to save it in, such as ‘Automations’. Once done, click on ‘Create’.

• Click on ‘Create Workflow’.
• Name your workflow appropriately.
• Select the appropriate folder.

Now that your workflow is created, you can start adding triggers and actions to automate the process of adding leads from Instagram to Mailchimp.

3. Setting Up Trigger for Instagram Lead Ads

The next step in Pabbly Connect is to set up the trigger. Click on the ‘Add Trigger’ button and select ‘Instagram Lead Ads’ as your trigger application.

Choose the event as ‘New Lead Instant’ and click on ‘Connect’. You will need to authenticate your Instagram account by selecting the relevant Facebook account linked to your Instagram. Once authenticated, select the specific Facebook page and the lead form you want to use.

• Select ‘Instagram Lead Ads’ as your trigger application.
• Choose ‘New Lead Instant’ as the trigger event.
• Authenticate your Instagram account.

After setting up the trigger, you will need to test it to ensure it captures leads correctly from your Instagram Lead Ads.

4. Adding Action to Create Subscribers in Mailchimp

With the trigger set, it’s time to add an action step in Pabbly Connect. Click on ‘Add Action’, select ‘Mailchimp’ as your action application, and choose ‘Add New Member’ as the action event.

Now, you need to connect your Mailchimp account. If it’s already connected, select the existing connection; otherwise, create a new connection by entering your API key from Mailchimp. After connecting, you will map the fields from the Instagram lead form to Mailchimp fields.

Select ‘Mailchimp’ as your action application. Choose ‘Add New Member’ as the action event. Map the fields from Instagram to Mailchimp.

Once you have mapped the fields, save the action and proceed to test the workflow to ensure new leads are added as subscribers in Mailchimp.

5. Testing Your Integration with Pabbly Connect

After setting up both the trigger and action in Pabbly Connect, it’s essential to test your integration. Generate a test lead using the Meta Lead Ads Testing Tool and submit the form.

Next, refresh your Mailchimp account to check if the new subscriber has been added successfully. If everything works correctly, you should see the new lead reflected in your Mailchimp audience list.

To summarize, the steps you took include:

Generated a test lead through the testing tool. Checked for successful addition in Mailchimp.

This testing confirms that your automation is functioning as intended, ensuring a smooth process for adding new leads as subscribers.

Conclusion

In this tutorial, you learned how to use Pabbly Connect to automate the addition of Instagram Lead Ads leads to Mailchimp as subscribers. By following the steps outlined, you can streamline your lead management process and enhance your marketing efforts.

Utilizing Pabbly Connect for this integration not only saves time but also ensures that your leads are captured efficiently, allowing you to focus on growing your business.