How to Track Google Lead Ads Leads in Airtable Using Pabbly Connect

Learn how to track Google Lead Ads leads in Airtable for easy follow-up and analysis using Pabbly Connect. Step-by-step guide included! Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To track Google Lead Ads leads in Airtable, you first need to access Pabbly Connect. Start by opening your browser and navigating to the Pabbly Connect landing page by typing Pabbly.com/connect.

Once on the landing page, you have two options: sign in if you are an existing user or sign up for free to explore the features. If you choose to sign up, you will receive 100 free tasks every month to test the platform.

2. Creating a Workflow in Pabbly Connect

After logging into Pabbly Connect, click on the Create Workflow button. You’ll be prompted to choose between the new or classic workflow builder. For this integration, select the new workflow builder for a modern experience.

• Enter a name for your workflow, such as Track Google Lead Ads Leads in Airtable.
• Select a folder to save your workflow, such as Automations.
• Click the Create button to proceed.

Once the workflow is created, you will see the workflow window where you can set up your trigger and action. This is crucial as it defines how your automation will operate.

3. Setting Up Google Ads Trigger in Pabbly Connect

In the workflow window, click on the Add Trigger button to select your trigger application. Search for Google Ads and choose it as your trigger application.

Next, set the trigger event to New Lead Form Entry and click on Connect. Pabbly Connect will provide a webhook URL that you need to copy and use in your Google Ads lead form settings.

• Open your Google Ads account and navigate to your lead form settings.
• Paste the copied webhook URL into the Lead Delivery section.
• Click Send Test Data to verify the connection.

Once the test data is sent successfully, you will see the test lead details captured in Pabbly Connect, confirming that the integration is working correctly.

4. Adding Airtable Action Step in Pabbly Connect

After successfully setting up the trigger, the next step is to add an action application. Click on the Add New Action Step button and search for Airtable.

Select Create Record as the action event and click on Connect. If you have not connected Airtable with Pabbly Connect before, you will need to create a new connection.

Authorize Pabbly Connect to access your Airtable account by granting the necessary permissions. Select the base in Airtable where you want the lead information to be stored. Map the fields from Google Ads to Airtable to ensure the data is transferred correctly.

After mapping the fields, click Save and Send Test Request to confirm that the lead details have been successfully added to your Airtable base.

5. Automation Success and Follow-Up

Once you have completed the setup, your automation is now ready. Whenever a new lead is generated in Google Ads, the lead’s details will automatically populate in Airtable, allowing your sales team to follow up quickly.

This integration not only saves time but also ensures that no leads are missed. With Pabbly Connect, you can relax knowing that your lead tracking is automated.

Monitor your Airtable base for new entries to ensure leads are being captured. Adjust your lead form settings in Google Ads if necessary to optimize lead collection. Utilize the Pabbly community for support if you encounter any issues.

Now, you can effectively manage your leads and ensure timely follow-ups without any manual effort.

Conclusion

In conclusion, using Pabbly Connect to track Google Lead Ads leads in Airtable streamlines your lead management process. By following the steps outlined, you can automate lead tracking for efficient follow-up and analysis.