How to Tag and Store Customer Feedback in Airtable from Google Forms Using Pabbly Connect

Learn how to tag and store customer feedback in Airtable from Google Forms using Pabbly Connect. Follow this step-by-step guide for seamless integration. Implement the precise methodologies leading organizations use to automate repetitive tasks, illustrated with practical examples designed for immediate application.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin tagging and storing customer feedback in Airtable from Google Forms, you first need to access Pabbly Connect. This powerful automation tool allows seamless integration between Google Forms and Airtable.

Visit Pabbly.com and sign in to your account. If you are a new user, you can sign up for free and get access to 100 tasks monthly. Once logged in, navigate to the Pabbly Connect dashboard, where you can create workflows to automate your processes.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow in Pabbly Connect to tag and store customer feedback. Click on the ‘Create Workflow’ button and name it ‘Tag and Store Customer Feedback in Airtable from Google Forms’. Select the appropriate folder for your workflow.

• Click on the ‘Create’ button to finalize your workflow setup.
• You will see two boxes appear: Trigger and Action.
• The Trigger will be Google Forms, and the Action will be Airtable.

This step sets the foundation for your automation, allowing you to collect feedback automatically as it is submitted through Google Forms.

3. Setting Up Google Forms as Trigger in Pabbly Connect

To set up Google Forms as the trigger in Pabbly Connect, select ‘Google Forms’ from the trigger application options. Choose ‘New Response Received’ as the trigger event. This means that every time a new form submission is made, the workflow will be activated.

Next, you will need to connect Google Forms to Pabbly Connect by using a webhook URL provided by Pabbly. Open your Google Forms, navigate to the responses tab, and ensure you link it to a Google Sheet for easier data management. This connection will facilitate the transfer of data from Google Forms to Airtable.

4. Configuring Google Sheets for Data Transfer

Once the Google Forms trigger is set, you must configure Google Sheets to work with Pabbly Connect. Go to the Extensions menu in Google Sheets, select ‘Add-ons’, and search for ‘Pabbly Connect Webhooks’. Install the add-on if you haven’t already.

• Open the add-on and enter the webhook URL from Pabbly Connect.
• Set the trigger column to Column G, which will send the entire row of data to Pabbly Connect when filled.
• Click on ‘Send Test’ to ensure data is correctly sent to your Pabbly Connect workflow.

This configuration ensures that every time a new response is submitted, it will automatically be sent to your Pabbly Connect workflow for processing.

5. Adding Customer Feedback to Airtable

In the final step, you will set up Airtable as the action application in Pabbly Connect. Select ‘Airtable’ and choose ‘Create Record’ as the action event. Connect your Airtable account by granting necessary permissions.

Once connected, select the base you created for Google Forms responses. Map the fields from your Google Forms responses to the corresponding fields in Airtable. This mapping ensures that data is dynamically transferred and updated with each new submission.

After configuring the mapping, click ‘Save and Send Test Request’ to check if the data is correctly added to Airtable. Refresh your Airtable base to see the new customer feedback recorded, complete with tags for easy sorting and prioritization.

Conclusion

Using Pabbly Connect, you can efficiently tag and store customer feedback in Airtable from Google Forms. This automation saves time and ensures all feedback is organized and accessible for analysis. By following these steps, you can streamline your feedback process and enhance your customer service operations.