How to Send WhatsApp Promotions for Abandoned WooCommerce Carts Using Pabbly Connect

Learn how to automate sending WhatsApp promotions for abandoned WooCommerce carts using Pabbly Connect. Step-by-step tutorial for seamless integration. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To send WhatsApp promotions for abandoned WooCommerce carts, the first step is to access Pabbly Connect. Pabbly Connect is an automation platform that simplifies the integration of various applications without requiring any coding skills.

Begin by visiting the Pabbly website at Pabbly.com and sign in to your account. If you are a new user, you can sign up for free and receive 100 monthly tasks. Once logged in, navigate to the Pabbly Connect dashboard where you can create your automation workflows.

2. Creating a Workflow in Pabbly Connect

Next, you need to create a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button, and select the new beta workflow builder for a more modern experience. Name your workflow as ‘Send WhatsApp Promotions for Abandoned WooCommerce Carts’ and select the appropriate folder for organization.

After naming your workflow, you will be prompted to add a trigger. The trigger is the event that starts the automation process. For this integration, select WooCommerce as your trigger application and choose the event ‘New Cart Abandonment’. This setup ensures that every time a cart is abandoned, the workflow will be activated.

3. Connecting WooCommerce to Pabbly Connect

To connect WooCommerce with Pabbly Connect, you will need to use a webhook URL provided by Pabbly. This URL acts as a bridge between your WooCommerce store and Pabbly Connect. Open your WooCommerce settings and navigate to the cart abandonment section.

Here, install the WooCommerce Abandoned Cart Recovery plugin if not already done. Enable tracking in the settings and paste the webhook URL from Pabbly Connect into the designated field. After saving the changes, return to Pabbly Connect, where you will see the status as ‘Waiting for Webhook Response’ indicating that the connection is set up correctly.

4. Testing the Integration Setup

Now that WooCommerce is connected to Pabbly Connect, it’s time to test the setup. Abandon a cart by adding a product to your cart and stopping before the checkout. This action should trigger the webhook, and you will receive a test response in Pabbly Connect.

• Add a product to your cart.
• Proceed to checkout but do not complete the purchase.
• Wait for a few moments to receive the webhook response in Pabbly Connect.

If everything is set up correctly, you will see the details of the abandoned cart in Pabbly Connect, confirming that the integration is functioning as intended.

5. Sending WhatsApp Promotions

After confirming that the integration works, the next step is to send WhatsApp promotions using the WhatsApp Cloud API through Pabbly Connect. Add a new action step in your workflow and select WhatsApp Cloud API as the action application.

Choose the action event as ‘Send Template Message’. To connect, you will need to enter your WhatsApp API credentials, which include the token, phone number ID, and WhatsApp Business Account ID. These can be obtained from your Meta for Developers account.

Conclusion

In this tutorial, we demonstrated how to automate sending WhatsApp promotions for abandoned WooCommerce carts using Pabbly Connect. By following the steps to integrate WooCommerce and WhatsApp Cloud API, you can enhance customer engagement and recover lost sales effectively.