Learn how to integrate Google Ads and WhatsApp using Pabbly Connect to automate lead notifications. Step-by-step guide included. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for WhatsApp Integration

To start the integration process, first, access Pabbly Connect by visiting the website. You can sign up for a free account or log in if you already have one. This platform allows you to automate workflows easily.

Once logged in, navigate to the dashboard where you will find the option to create a new workflow. Click on ‘Create Workflow’ to proceed with setting up the integration between Google Ads and WhatsApp.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow to send WhatsApp messages when a new Google Ads lead is generated. Name your workflow something like ‘Google Lead Ads WhatsApp Integration’ for clarity.

Next, you need to set the trigger application. Here’s how to do it:

  • Select Google Ads as the trigger application.
  • Choose the trigger event as ‘New Lead Form Entry’.
  • Copy the webhook URL provided by Pabbly Connect.

After setting this up, you are ready to connect your Google Ads account to Pabbly Connect.

3. Setting Up Google Ads for Lead Capture

To capture leads from Google Ads, go to your Google Ads account. Navigate to ‘Ads & Assets’ and select ‘Assets’. Here, you will find the option to create a new lead form.

Follow these steps to set up your lead form:

  • Click the plus icon to create a lead form.
  • Fill in the form details, including the business name and description.
  • Paste the webhook URL from Pabbly Connect into the appropriate field.

After completing these steps, your Google Ads lead form will be connected to Pabbly Connect, ready to send data when a new lead is created.

4. Connecting WhatsApp Cloud API in Pabbly Connect

Now that your Google Ads lead form is set up, the next step is to configure WhatsApp Cloud API within Pabbly Connect. Choose WhatsApp as the action application and select the action event as ‘Send Template Message’.

To connect, you will need the following information from your WhatsApp Cloud API account:

Access Token Phone Number ID WhatsApp Business Account ID

Paste these details into the corresponding fields in Pabbly Connect to establish the connection. This allows you to send WhatsApp messages directly when a new lead is captured.

5. Sending WhatsApp Messages with Lead Details

With the integration complete, you can now send WhatsApp messages containing lead details. Configure the message template in Pabbly Connect by selecting the template you created in your WhatsApp Cloud API account.

Ensure to map the relevant fields such as lead name, phone number, and email address to personalize the message. Here’s how:

Select the template from WhatsApp. Input the recipient’s mobile number with the country code. Map the lead’s details into the message body.

Once configured, send a test message to verify that the integration works correctly. If successful, your team will receive WhatsApp notifications for every new lead generated through Google Ads.

Conclusion

This guide demonstrated how to use Pabbly Connect to automate sending WhatsApp messages for new Google Ads leads. By following these steps, you can ensure your team is promptly notified about new leads, enhancing your response time and efficiency.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.