How to Send Webinar Invitations Automatically via SendGrid for Google Lead Ads Leads Using Pabbly Connect

Learn how to automate sending webinar invitations using Pabbly Connect with Google Lead Ads and SendGrid in this detailed step-by-step tutorial. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To begin automating the process of sending webinar invitations, access Pabbly Connect. This platform allows you to integrate various applications seamlessly without any coding skills required. Start by visiting the official Pabbly website and signing in to your account.

Once logged in, navigate to the Pabbly Connect dashboard where you can create a new workflow. This workflow will facilitate the connection between Google Lead Ads and SendGrid, enabling the automatic sending of webinar invitations as soon as a new lead is captured.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow within Pabbly Connect. Click on the ‘Create Workflow’ button and give your workflow a name such as ‘Send Webinar Invitations Automatically via SendGrid for Google Lead Ads Leads’. Selecting a suitable folder for organizing your workflows is also recommended.

• Click on the ‘Create Workflow’ button.
• Name your workflow appropriately.
• Select a folder for organization.

After creating the workflow, you will need to set a trigger. This is the event that starts the automation process, which in this case will be receiving a new lead from Google Lead Ads.

3. Setting Up Google Lead Ads as the Trigger

To set up Google Lead Ads as your trigger in Pabbly Connect, select it from the list of applications. Choose the event type as ‘New Lead Form Entry’. This will ensure that every time a new lead is generated, the workflow will be activated.

Next, you will connect your Google Lead Ads account by providing the necessary authentication details. This will include generating a webhook URL from Pabbly Connect that you will need to paste into your Google Ads lead form settings.

• Select ‘Google Lead Ads’ as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.
• Connect your Google Ads account using the webhook URL provided by Pabbly Connect.

Once the connection is established, you can test the integration to ensure that new leads are being captured correctly. This step is crucial to verify that your automation setup is functioning as intended.

4. Configuring SendGrid to Send Invitations

After successfully capturing leads from Google Ads, the next step is to configure SendGrid in Pabbly Connect. Choose SendGrid as the action application and select the event ‘Send Email’. This action will allow you to send the webinar invitations automatically.

To connect SendGrid, you will need your API key from the SendGrid account. Once connected, you can customize the email fields such as the recipient’s email address, subject, and body of the email. Make sure to map the email address from the lead form to ensure that the invitation is sent to the correct recipient.

Select SendGrid as the action application. Choose ‘Send Email’ as the action event. Map the lead’s email address to the recipient field.

Finally, enter the email subject and body content, which should include the details of the webinar. Once everything is set up, save your workflow in Pabbly Connect and activate it to start sending invitations automatically.

5. Testing the Automation Workflow

With both Google Lead Ads and SendGrid configured in Pabbly Connect, it’s time to test the entire automation workflow. This testing phase is crucial to ensure that the integration works seamlessly and that the webinar invitations are sent as expected.

Create a test lead in your Google Ads account to trigger the workflow. After submitting the lead form, check your email to confirm that the invitation has been received. This step will validate that your automation setup is functioning correctly.

If the email is received successfully, congratulations! Your automation process is now complete, allowing you to send webinar invitations automatically whenever a new lead is generated via Google Lead Ads. This efficient process saves time and ensures that no lead misses out on your webinar.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate sending webinar invitations via SendGrid for Google Lead Ads leads. By following the outlined steps, you can streamline your lead management process and enhance your marketing efforts effectively.