How to Send Product-Specific Email Sequences Using Mailchimp for Landing Page Form Leads with Pabbly Connect

Learn how to automate sending product-specific email sequences using Mailchimp for landing page leads with Pabbly Connect. Step-by-step tutorial included. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To send product-specific email sequences using Mailchimp for landing page form leads, you first need to access Pabbly Connect. Start by visiting the Pabbly Connect homepage by searching for ‘Pabbly.com/connect’ in your browser. This platform is essential for integrating your landing page with Mailchimp.

Once on the Pabbly Connect homepage, you will have the options to sign in or sign up. If you are a new user, click on ‘Sign up free’ to create an account and explore 100 tasks every month. If you already have an account, simply click on ‘Sign in’. After logging in, you will be directed to the dashboard where you can start creating workflows.

2. Creating a Workflow in Pabbly Connect

To automate the process of adding new subscribers to Mailchimp, you need to create a workflow using Pabbly Connect. Click on the ‘Create Workflow’ button located in the top right corner of the dashboard. You will be prompted to select the workflow builder; choose the ‘New Beta’ version for a modern experience.

• Click the ‘Create’ button to start a new workflow.
• Name your workflow, such as ‘Send Product Specific Email Sequences Using Mailchimp for Landing Page Form Leads’.
• Select a folder to save your workflow, or create a new one if needed.

After setting up these details, you will see the workflow interface where you can add triggers and actions. This is where the automation begins, allowing you to link your landing page to Mailchimp using Pabbly Connect.

3. Setting Up the Trigger in Pabbly Connect

The next step involves setting up a trigger in Pabbly Connect. Click on the ‘Add Trigger’ button and select your trigger application, which in this case is ‘Landing G’. Choose ‘New Lead from Landing Page’ as the event. This setup will ensure that every new lead from your landing page initiates an action in Mailchimp.

Upon selecting your trigger, Pabbly Connect will provide you with a webhook URL. Copy this URL, as it will be used to connect your landing page form to Pabbly Connect. Go to your Landing G account, edit the form settings, and paste the webhook URL into the integration settings.

• Select the method as ‘POST’ to ensure data is sent to the webhook.
• Map your form fields such as name, email, and phone number to the corresponding fields in your server.

After saving these settings, you will test the connection to confirm that Pabbly Connect is receiving data from your landing page successfully.

4. Adding Action to Pabbly Connect Workflow

Now that your trigger is set up, the next step is to add an action to your workflow in Pabbly Connect. Click on the ‘Add Action’ button and select ‘Mailchimp’ as your action application. Choose ‘Add a New Member with Custom Fields’ as the event. This will allow you to add the new lead as a subscriber in your Mailchimp account.

To connect your Mailchimp account, you will need to provide an API key and data center. Retrieve the API key from your Mailchimp account by navigating to your profile settings under ‘Extras’ > ‘API keys’. After generating a new API key, copy it and paste it into Pabbly Connect. Also, obtain your data center from the Mailchimp URL and input it into the workflow.

Select your audience list from Mailchimp. Map the lead’s email address and phone number from the previous step.

Once all details are filled, click on ‘Save and Send Test Request’ to create a new subscriber in Mailchimp. This completes the action setup in Pabbly Connect.

5. Testing the Integration in Pabbly Connect

To ensure everything is working correctly, it’s important to test the integration set up in Pabbly Connect. Go back to your landing page and submit a test form with dummy details. This will trigger the workflow you created, sending the details to Mailchimp.

After submitting the form, check your Mailchimp account to see if the new subscriber has been added successfully. Make sure that all the details, including email and phone number, are correctly populated. This confirms that Pabbly Connect is functioning as intended, automating the process of adding new leads from your landing page.

With this test, you can confidently say that you have successfully set up an automation using Pabbly Connect to send product-specific email sequences via Mailchimp for landing page form leads. This integration streamlines your marketing efforts and enhances user engagement.

Conclusion

In this tutorial, we explored how to send product-specific email sequences using Mailchimp for landing page form leads through Pabbly Connect. By following the steps outlined, you can automate the process of adding new subscribers and improve your marketing efficiency. Implementing this integration will help you manage your leads effectively and enhance your email marketing strategies.