How to Send Personalized SMS to New Leads from Facebook Lead Ads Using Twilio

Learn how to integrate Facebook Lead Ads with Twilio using Pabbly Connect to send personalized SMS to new leads effortlessly. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start sending personalized SMS to new leads from Facebook Lead Ads using Twilio, first, access Pabbly Connect. Visit the Pabbly Connect website and sign in or create a free account. New users receive 100 free tasks monthly, allowing them to explore the platform effectively.

Once logged in, navigate to the dashboard. Here, you can create a workflow by clicking on the ‘Create Workflow’ button. This is where you will set up the integration between Facebook Lead Ads and Twilio, ensuring that every new lead receives an instant SMS.

2. Creating a Workflow in Pabbly Connect

To create a new workflow in Pabbly Connect, click on the ‘Create Workflow’ button on the dashboard. You will be prompted to name your workflow; a suitable name would be ‘Send Personalized SMS to New Leads from Facebook Lead Ads Using Twilio.’ After naming, select a folder to keep your workflows organized and click ‘Create’.

• Select the new beta version of the workflow builder.
• Choose Facebook Lead Ads as the trigger application.
• Set the trigger event to ‘New Lead Instant’.

After selecting your trigger application and event, click the ‘Connect’ button to link your Facebook account with Pabbly Connect. You can either add a new connection or select an existing one, depending on your previous setup.

3. Configuring Facebook Lead Ads in Pabbly Connect

Once your Facebook account is connected, Pabbly Connect will ask for your Facebook page name and lead generation form. Choose your Facebook page, such as ‘Cycle Store,’ and select the corresponding lead generation form you have set up.

Click on the ‘Save and Send Test Request’ button to ensure that Pabbly Connect can capture new leads. You will need to generate a sample submission by filling out the form on Facebook. This step is crucial as it allows Pabbly Connect to receive a webhook response when a new lead is captured.

• Go to the Facebook Lead Ads Testing Tool.
• Select your Facebook page and the lead form.
• Fill out and submit the form to test the integration.

After submitting the form, check Pabbly Connect to see if the lead details have been captured successfully. This confirms that your trigger is set up correctly.

4. Setting Up Twilio to Send SMS

With your Facebook Lead Ads trigger configured, the next step is to set up Twilio as the action application in Pabbly Connect. Click on the ‘+’ icon to add a new action step and select Twilio from the list.

For the action event, choose ‘Send SMS Message’. You will need to connect your Twilio account by entering your Account SID and Authorization Token from your Twilio console. This connection is essential for sending SMS messages through Twilio.

Log into your Twilio console to find your Account SID and Authorization Token. Copy the necessary credentials into Pabbly Connect. Ensure you have your Twilio phone number ready for sending SMS.

After filling in the required fields, you can map the recipient number to ensure that each lead receives a personalized SMS. This mapping feature is what makes Pabbly Connect invaluable for this integration.

5. Testing Your SMS Integration

After configuring your Twilio settings within Pabbly Connect, it’s time to test the SMS functionality. Fill in the SMS body with a personalized message, using the lead’s name for customization. For example, you might write, ‘Hi [Lead Name], thanks for your interest in our Cycle Store!’ This ensures each lead receives a tailored message.

Once you’ve set the SMS body, sender number, and recipient number, click on the ‘Save and Send Test Request’ button. If everything is set up correctly, you should receive a confirmation message in your Twilio account, indicating that the SMS has been successfully sent.

With this final test, you will see how Pabbly Connect seamlessly integrates Facebook Lead Ads with Twilio, automating the SMS sending process for new leads. This integration not only saves time but also enhances customer engagement by providing immediate responses to inquiries.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate sending personalized SMS to new leads from Facebook Lead Ads via Twilio. By following these steps, you can enhance your lead engagement and streamline your communication process effectively.