How to Send Google Ads Leads to Mailchimp Instantly

Learn how to effortlessly send Google Ads leads to Mailchimp using Pabbly Connect. Follow our step-by-step guide for seamless integration. Revolutionize your productivity approach with just a few strategic clicks. Uncover professional methods for connecting applications and creating workflows that reclaim hours of your week.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Leads

To start sending Google Ads leads to Mailchimp instantly, you need to access Pabbly Connect. Begin by visiting the Pabbly Connect website by entering ‘Pabbly.com/connect’ in your browser.

If you are new to Pabbly, you can sign up for a free account which includes 100 tasks every month. Existing users can simply log in. After logging in, navigate to the ‘All Pabbly Apps’ window and click on ‘Access Now’ under Pabbly Connect to reach the dashboard.

2. Creating a Workflow in Pabbly Connect

Once you’re in the Pabbly Connect dashboard, the next step is to create a workflow. Click on the ‘Create Workflow’ button. You will be prompted to choose between the new beta version or the classic version; select the beta version for a modern interface. using Pabbly Connect

• Click on the ‘Create’ button to start building your workflow.
• Name your workflow, for example, ‘Send Google Ads Leads to Mailchimp Instantly’.
• Select a folder for your workflow or create a new one.

After naming your workflow, you will see that it consists of two main principles: the trigger and the action. The trigger signifies when an event occurs, while the action is the response to that event.

3. Setting Up Google Ads Trigger in Pabbly Connect

Now it’s time to set up the trigger in Pabbly Connect. Since we are using Google Ads to receive leads, select Google Ads as your trigger application and the event as ‘New Lead Form Entry’.

Upon connecting, you will receive a webhook URL. Copy this URL to integrate with your Google Ads account. In your Google Ads account, navigate to the lead form you wish to use. Scroll down to the lead delivery section and paste the webhook URL into the appropriate field.

• Set the key name as ‘test’.
• Send test data to confirm the integration.

Once you send the test data, check your Pabbly Connect workflow for an instant response confirming the receipt of lead details.

4. Adding Mailchimp Action Step in Pabbly Connect

The next step involves adding Mailchimp as the action application in Pabbly Connect. Select Mailchimp and choose ‘Add New Member with Custom Fields’ as the event.

To connect your Mailchimp account, you will need to provide your API key and data center. To find these, go to your Mailchimp account, click on your profile, and navigate to ‘Account and Billing’. From there, select ‘Extras’ and then ‘API Keys’ to generate a new key.

Copy the API key and data center. Map the necessary fields such as email address, first name, last name, and phone number.

Once you’ve mapped the fields correctly, click on ‘Save and Send Test Request’ to add the new subscriber to your Mailchimp account.

5. Verifying Integration in Pabbly Connect

After saving the action step, it’s essential to verify that the integration works correctly. Go back to your Mailchimp account and refresh the subscriber list to see if the new lead has been added successfully.

Upon refreshing, you should see the new subscriber with all the details such as email, first name, last name, and phone number. This confirms that your setup is complete and working as intended.

With this, you have successfully automated the process of sending Google Ads leads to Mailchimp using Pabbly Connect. This integration allows you to manage your leads efficiently and enhance your email marketing campaigns.

Conclusion

In this tutorial, we explored how to send Google Ads leads to Mailchimp instantly using Pabbly Connect. By following the steps outlined, you can streamline your lead management process and enhance your email campaigns effectively.