How to Send Event Invitations on WhatsApp for New Google Ads Leads Using Pabbly Connect

Learn how to automate sending event invitations on WhatsApp for new Google Ads leads using Pabbly Connect in this step-by-step tutorial. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To send event invitations on WhatsApp for new Google Ads leads, you first need to access Pabbly Connect. Begin by visiting the Pabbly Connect website and signing in to your account. If you are a new user, you can sign up for a free account to explore the features of Pabbly Connect.

Once logged in, you will be directed to the Pabbly Connect dashboard. Here, you can create a new workflow that will automate the sending of WhatsApp messages whenever a new lead is generated from Google Ads.

2. Creating a Workflow in Pabbly Connect

Now that you have accessed Pabbly Connect, the next step is to create a workflow. Click on the ‘Create Workflow’ button on the dashboard. You will be prompted to name your workflow. For this example, name it ‘Send Event Invitation on WhatsApp for New Google Ads Leads’.

After naming your workflow, select the folder where you want to save it. You can create a new folder if needed. This organization helps in managing multiple workflows effectively. Once set, proceed to configure the trigger for your workflow.

• Click on the ‘Trigger’ option.
• Select ‘Google Ads’ as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.

After setting up the trigger, you will receive a webhook URL. This URL will be used to connect your Google Ads account with Pabbly Connect. Copy this URL for the next steps.

3. Setting Up Google Ads for Integration

With the webhook URL copied, it’s time to set up your Google Ads account. Navigate to your Google Ads dashboard and create a new lead form. Ensure that you enter all required fields such as first name, last name, email, and phone number.

After creating the lead form, you will need to configure the lead delivery settings. Here, select the option for webhook integration and paste the copied webhook URL from Pabbly Connect. This will allow Google Ads to send lead data to your Pabbly Connect workflow automatically.

Once the setup is complete, submit a test lead to ensure that the connection works. You should see the lead details reflected in your Pabbly Connect dashboard, confirming that the integration is functioning correctly.

4. Configuring WhatsApp Integration with Pabbly Connect

The final step in this process is to set up the WhatsApp integration using Pabbly Connect. Click on the ‘Action’ step in your workflow and select ‘WhatsApp Cloud API’ as the action application. Choose ‘Send Template Message’ as the action event.

You will need to connect your WhatsApp Cloud API account by entering the required credentials, including the access token, phone number ID, and WhatsApp business account ID. Once these details are filled in, click on ‘Connect’.

• Map the phone number field from the Google Ads lead data to the WhatsApp message.
• Select the message template you created for the event invitation.
• Customize the message with dynamic fields such as first name and last name.

After configuring the message, save your settings. You can now test the workflow by submitting another lead through Google Ads to see if the WhatsApp message is sent successfully.

Conclusion

In this tutorial, we demonstrated how to automate sending event invitations on WhatsApp for new Google Ads leads using Pabbly Connect. By following the steps outlined, you can ensure timely communication with your leads, enhancing engagement and response rates. Utilize Pabbly Connect to streamline your marketing efforts effectively.