How to Send Automatic Follow-Up Emails to Google Ads Leads Using Pabbly Connect

Learn how to automate follow-up emails for Google Ads leads using Pabbly Connect. Step-by-step guide to streamline your lead management process. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To send automatic follow-up emails to Google Ads leads, you first need to access Pabbly Connect. Open your browser and navigate to www.Pabbly.com/connect. If you’re a new user, click on ‘Sign up free’ to register and receive 300 tasks every month to explore the software. Existing users can simply sign in.

After logging in, you will see all Pabbly applications. Click on ‘Access Now’ under Pabbly Connect to reach the dashboard. This platform will enable you to integrate Google Ads with Gmail for sending follow-up emails seamlessly.

2. Creating a Workflow in Pabbly Connect

Once you are in the Pabbly Connect dashboard, click on the ‘Create Workflow’ button located at the top right corner. You will be prompted to choose between the new beta version and the classic version. For this tutorial, select the ‘New Beta’ option for a more modern experience.

• Name your workflow as ‘Send Automatic Follow-Up Email to Google Ads Leads’.
• Select a folder to save your workflow, such as ‘Automations’.
• Click the ‘Create’ button to finalize your setup.

Now, you have successfully created a workflow in Pabbly Connect. Remember, every automation consists of a trigger and an action. In this case, the trigger will be a new lead from Google Ads.

3. Setting Up the Trigger for Google Ads Leads

To set up the trigger, choose Google Ads as your app and select the event as ‘New Lead Form Entry’. Click on ‘Connect’ to establish a connection. You will receive a webhook URL, which is crucial for linking Google Ads with Pabbly Connect.

Copy this webhook URL and head over to your Google Ads account. Create a test lead form for this automation. While setting up the lead form, ensure you include essential fields like first name, last name, email address, and phone number. Under the lead delivery section, paste the copied webhook URL into the designated field.

4. Configuring the Action Step with Gmail

After successfully setting up the trigger, it’s time to configure the action step. In this step, select Gmail as the application and choose the event ‘Send Email’. Click on ‘Connect’ and choose to add a new connection if necessary.

• Sign in with your Google account and grant Pabbly Connect the necessary permissions.
• For the sender name, enter your company name, e.g., ‘Digital Dynamics’.
• Map the recipient’s email address from the previous step to ensure personalized emails.

Set the email subject to ‘Thank you for showing your interest’ and compose your email content. You can use HTML for a more appealing format. Once all details are filled, click on ‘Save and Send Test Request’ to test the email function.

5. Finalizing the Automation Process

Upon clicking ‘Save and Send Test Request’, you should receive a success message indicating that the email has been sent. Check the recipient’s Gmail account to verify the email delivery. You should see the email with the subject line and personalized message as intended.

With this, you have successfully set up an automated follow-up email system for your Google Ads leads using Pabbly Connect. This integration not only saves time but also enhances your lead engagement efforts.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to automate follow-up emails for Google Ads leads. By setting up triggers and actions, you can streamline your lead management process effectively. This automation ensures timely and personalized communication with your leads.