How to Seamlessly Add Google Ads Leads to Pabbly Email Marketing Using Pabbly Connect

Learn how to automate adding Google Ads leads to Pabbly Connect with Pabbly Connect. This detailed tutorial provides step-by-step instructions for seamless integration. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To automate adding Google Ads leads to Pabbly Email Marketing, start by accessing Pabbly Connect. Open a new tab and type Pabbly.com/connect in your browser. This will take you to the Pabbly Connect landing page, where you can either sign in or sign up for a free account.

If you’re a new user, click on the ‘Sign up for free’ button to get started with hundreds of tasks for free each month. For existing users, click on ‘Sign in’ to access your dashboard. Once signed in, you will be directed to the Pabbly Connect dashboard, where you can create your workflow.

2. Creating a New Workflow in Pabbly Connect

After accessing the dashboard, click on the ‘Create Workflow’ button to start setting up your integration. You will be prompted to select either the new workflow builder or the classic one. Choose the new workflow builder for a modern interface, then enter a name for your workflow and select a folder to save it in. using Pabbly Connect

• Click on the ‘Create’ button to open the workflow window.
• This window will allow you to set triggers and actions for your workflow.

In this workflow window, you will first add a trigger. Click on the ‘Add Trigger’ button and search for ‘Google Ads’. Select it as your trigger application, and then choose the event ‘New Lead Form Entry’ to initiate the automation process.

3. Configuring Google Ads for Lead Capture

After selecting Google Ads as the trigger, click on the ‘Connect’ button to receive a webhook URL. Copy this URL, as it will be used in your Google Ads campaign to send lead information to Pabbly Connect.

In your Google Ads account, navigate to the campaign where you have set up your lead form. Paste the copied webhook URL into the lead delivery option and enter a key to complete the setup. After this, click on the ‘Send Test Data’ button to test the connection.

• Ensure your lead form includes fields for first name, last name, email, phone number, and company name.
• If the test data is sent successfully, you will see a confirmation message in Pabbly Connect.

With this setup, every time a new lead is captured in Google Ads, it will automatically trigger the workflow in Pabbly Connect.

4. Adding Subscribers to Pabbly Email Marketing

Next, you will need to create an action step in your workflow to add the new lead as a subscriber in Pabbly Email Marketing. Click on the ‘Add New Action Step’ and search for ‘Pabbly Email Marketing’. Select it, and choose the event ‘Add Subscribers’ for the action.

Click on the ‘Connect’ button to establish a connection between Pabbly Connect and Pabbly Email Marketing. If you haven’t created a connection before, you will need to get an API token. Click on the hyperlink provided to retrieve the bearer token and paste it into the connection setup.

Select the list name where the subscriber will be added. Map the fields from the Google Ads lead form to the corresponding fields in Pabbly Email Marketing.

After mapping the email address and name fields, click on ‘Save and Send Test Request’. Upon successful execution, you will receive a confirmation that the subscriber has been added to your list.

5. Finalizing the Integration and Testing

With the integration set up, it’s time to finalize everything. Refresh your subscribers’ list in Pabbly Email Marketing to see the new subscriber added from the test lead. This confirms that your automation is working correctly.

Now, every time a new lead is generated from your Google Ads campaign, a new subscriber will be automatically added to your Pabbly Email Marketing list. This automation allows you to nurture leads without manual input, saving you time and effort.

To test the entire process, you can run a live campaign and check if the leads are being captured correctly in Pabbly Connect and subsequently in Pabbly Email Marketing.

Conclusion

In this tutorial, we have explored how to seamlessly integrate Google Ads leads into Pabbly Email Marketing using Pabbly Connect. By following these steps, you can automate the process of adding leads, ensuring that you can focus on nurturing your leads effectively. Try this automation for your business and enhance your marketing efforts with ease.