How to Create Wave Customer for Google Ads Lead Using Pabbly Connect

Learn how to automate the creation of Wave customers from Google Ads leads using Pabbly Connect. Follow this step-by-step tutorial for seamless integration. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To automate the creation of Wave customers from Google Ads leads, start by accessing Pabbly Connect. Navigate to the Pabbly Connect website and sign in to your account. If you are a new user, you can sign up for free and receive 100 tasks per month.

After signing in, you will be directed to the Pabbly Connect dashboard. Here, you can manage all your workflows. Click on the ‘Create Workflow’ button to start setting up your integration.

2. Creating a New Workflow in Pabbly Connect

In this section, you will create a new workflow specifically for integrating Google Ads leads with Wave. Begin by naming your workflow as ‘How to Create Wave Customer for Google Ads Lead’. Select the appropriate folder to save your workflow.

• Click on ‘Create’ to initiate the workflow.
• You will see two boxes appear: one for the trigger and one for the action.

Set the trigger to ‘Google Ads’ and select the event ‘New Lead’. This means that every time a new lead is generated in Google Ads, it will trigger the workflow. Now, proceed to configure the connection between Google Ads and Pabbly Connect.

3. Configuring Google Ads in Pabbly Connect

To connect Google Ads, you need to provide the Webhook URL from Pabbly Connect to your Google Ads account. Go back to your Pabbly Connect workflow and copy the Webhook URL provided.

In your Google Ads account, navigate to the lead form settings and find the lead delivery option. Paste the copied Webhook URL in the designated field and enter the API key. This connection allows Pabbly Connect to receive data from Google Ads.

• Test the connection by sending a test lead from Google Ads.
• Ensure that the test data is successfully received in Pabbly Connect.

Once the test is successful, you can proceed to set up the action step, which is to create a customer in Wave.

4. Creating a Customer in Wave through Pabbly Connect

Now that you have configured Google Ads, it’s time to create the customer in Wave. Select the action application as ‘Wave’ and choose the event ‘Create Customer’. This will allow Pabbly Connect to create a new customer entry whenever a new lead is received from Google Ads.

In the setup fields, you will need to map the data from the Google Ads lead to the corresponding fields in Wave. Use the mapping feature to dynamically insert the lead’s name, email, and other relevant details.

Enter the business name, first name, last name, and email address. Ensure that all required fields are filled correctly to avoid errors.

Once all details are mapped accurately, click on ‘Save and Send Test Request’ to ensure that the customer is created successfully in Wave.

5. Verifying the Integration Between Google Ads and Wave

After setting up the action step, it’s crucial to verify that the integration works as intended. Check your Wave account to see if the test customer has been created. You should see all the details populated correctly from the Google Ads lead.

If the customer appears in your Wave account, the integration is successful. From now on, every new lead generated from Google Ads will automatically create a customer entry in Wave through Pabbly Connect.

To finalize, you can now run your Google Ads campaign. Each time a new lead is generated, the process will be seamless, saving you time and effort.

Conclusion

In this tutorial, we explored how to create a Wave customer from Google Ads leads using Pabbly Connect. By automating this process, you can efficiently manage your leads without manual intervention. Start leveraging Pabbly Connect to streamline your workflows today!