How to Create Pipedrive Person from Google Ads Lead Using Pabbly Connect

Learn how to automate the creation of Pipedrive contacts from Google Ads leads using Pabbly Connect. Step-by-step tutorial for seamless integration. Discover hidden automation capabilities within your existing tools. This guide shows you how to connect your essential applications and permanently eliminate redundant manual processes.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin automating the process of creating a Pipedrive person from Google Ads leads, first access Pabbly Connect by typing ‘Pabbly.com/connect’ in your browser. This platform allows you to integrate various applications effortlessly.

Once on the homepage, you will see options to sign in or sign up for free. If you are a new user, click on ‘Sign up for free’ to create an account and receive 100 free tasks monthly. Existing users can simply log in to access their dashboard.

2. Creating a New Workflow in Pabbly Connect

After logging into Pabbly Connect, click on the ‘Create Workflow’ button to start setting up your automation. You will be prompted to name your workflow; enter something descriptive like ‘Create Pipedrive Person from Google Ads’.

Next, choose a folder for organizing this workflow. For example, you can create a folder named ‘Lead Management’. This step is crucial as it helps in managing multiple workflows efficiently.

3. Defining Trigger and Action in Pabbly Connect

In this step, you will define the trigger and action for your workflow. The trigger will be set to Google Ads, specifically the ‘New Lead Form Entry’ event, which activates the workflow whenever a new lead is submitted.

To set this up, select Google Ads as your trigger application and the event as ‘New Lead Form Entry’. You will receive a webhook URL—copy this URL as it will be used in your Google Ads settings to send lead data to Pabbly Connect.

• Select Google Ads as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.
• Copy the provided webhook URL for later use.

After setting the trigger, you will need to configure your Google Ads lead form to include this webhook URL, ensuring that any new leads captured will automatically trigger the workflow.

4. Configuring Google Ads Lead Form with Webhook

Now, navigate to your Google Ads account and locate the lead gen form you’ve created. Scroll down to the ‘Lead Delivery’ section and paste the copied webhook URL into the designated field. This setup will allow Google Ads to send lead data directly to Pabbly Connect.

Additionally, you may assign a key name for the webhook, such as ‘New Leads’. Once configured, test the connection by sending test data from your Google Ads lead form. This step is crucial to ensure that leads are being correctly captured by Pabbly Connect.

• Paste the webhook URL into the Lead Delivery section of your Google Ads lead form.
• Send test data to verify the connection.
• Ensure the test response is captured in Pabbly Connect.

Once the test data is sent successfully, you should see the lead details appear in Pabbly Connect, confirming that the integration is working as intended.

5. Creating a Person in Pipedrive from Google Ads Leads

With the integration successfully configured, it’s time to set up the action step to create a person in Pipedrive. Select Pipedrive as your action application, and choose the ‘Create Person’ event. This step allows you to add the captured lead as a contact in your CRM. using Pabbly Connect

Connect your Pipedrive account by entering the API token, which can be found in your Pipedrive account settings under ‘Personal Preferences’. After establishing the connection, map the lead details from the previous step to the corresponding fields in Pipedrive, such as name, email, and phone number.

Select Pipedrive as the action application. Choose ‘Create Person’ as the action event. Map lead details from Google Ads to Pipedrive fields.

Finally, click on ‘Save and Send Test Request’ to create the new contact in Pipedrive. If successful, you will see the new lead appear in your Pipedrive account, confirming that the automation is fully operational.

Conclusion

In this tutorial, we explored how to automate the creation of Pipedrive contacts from Google Ads leads using Pabbly Connect. By following the outlined steps, you can streamline your lead management process and ensure that every new lead is captured efficiently in your CRM.

Using Pabbly Connect not only simplifies the integration process but also enhances your marketing automation efforts, allowing you to focus on growing your business.