How to Create or Update Mailercloud Subscriber for Google Ads Lead Using Pabbly Connect

Learn how to integrate Google Ads with Mailercloud to create or update subscribers automatically using Pabbly Connect. Follow our step-by-step guide now! Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To start integrating Google Ads with Mailercloud, you first need to access Pabbly Connect. This platform allows you to automate tasks between various applications easily. Visit the Pabbly Connect homepage by entering the URL in your browser.

Once on the homepage, you will see two options: ‘Sign In’ and ‘Sign Up Free.’ If you are a new user, click ‘Sign Up Free’ to create an account and receive 100 free tasks each month. Existing users can directly sign in to their accounts. This initial setup is crucial for effectively using Pabbly Connect.

2. Creating a Workflow in Pabbly Connect

After signing in, you will land on the Pabbly Connect dashboard. Here, you need to create a new workflow that will connect Google Ads to Mailercloud. Click on the ‘Create Workflow’ button located in the top right corner of the dashboard. using Pabbly Connect

A dialog box will appear, prompting you to name your workflow. Enter a descriptive name such as ‘Create or Update Mailercloud Subscriber for Google Ads Lead’. You can also choose a folder to save your workflow. For this tutorial, select the ‘Automations’ folder. After naming your workflow and selecting a folder, click the ‘Create’ button to proceed.

3. Setting Up the Trigger for Google Ads

The next step involves setting up the trigger in Pabbly Connect. Since you want to capture leads from Google Ads, select Google Ads as your trigger application. Then, choose the trigger event as ‘New Lead Form Entry’. This event will activate the workflow whenever a new lead is captured from your Google Ads.

Upon selecting the trigger event, Pabbly Connect will provide you with a webhook URL. Copy this URL as you will need to paste it into your Google Ads lead form settings. This webhook will allow Pabbly Connect to receive data from Google Ads whenever a new lead is generated.

• Select Google Ads as the trigger application.
• Choose ‘New Lead Form Entry’ as the trigger event.
• Copy the provided webhook URL for use in Google Ads.

After copying the webhook URL, navigate to your Google Ads account, where you will set up the lead form to send data to Pabbly Connect. This step is essential for ensuring that your leads are captured and processed correctly.

4. Configuring the Google Ads Lead Form

In your Google Ads account, create a new lead form under your desired campaign. Provide a name for your business, such as ‘ABC Company,’ and add fields for capturing lead information, including first name, last name, phone number, email, and more.

Once you have set up the lead form, scroll down to the lead delivery options. Here, you will find the integration settings where you can enter the webhook URL you copied from Pabbly Connect. Enter the URL and set a key name, for example, ‘test,’ to identify this webhook integration.

• Create a new lead form in Google Ads.
• Add fields for name, phone number, and email.
• Enter the webhook URL in the lead delivery settings.

After entering the webhook URL, click on the ‘Set Test Data’ button to send a test lead to Pabbly Connect. This action will help verify that the connection is working correctly and that leads can be captured successfully.

5. Configuring Mailercloud Action in Pabbly Connect

Now that the trigger is set up, you need to configure the action in Pabbly Connect to add or update subscribers in Mailercloud. Select Mailercloud as your action application and choose the action event as ‘Create or Update Subscriber’. This event will ensure that every new lead from Google Ads is automatically added as a subscriber in your Mailercloud account.

To connect Mailercloud with Pabbly Connect, click on ‘Add New Connection’ and enter your API key from your Mailercloud account. You can find the API key in the integration settings under your profile. After entering the API key, click ‘Save’ to establish the connection.

Select Mailercloud as the action application. Choose ‘Create or Update Subscriber’ as the action event. Enter your Mailercloud API key to connect.

After establishing the connection, map the fields from the Google Ads lead form to the corresponding fields in Mailercloud. This includes mapping the email, first name, last name, and any other relevant information. Once all fields are mapped, click on the ‘Save and Send Test Request’ button to finalize the setup. You should receive a confirmation message indicating that the subscriber has been successfully added to your Mailercloud account.

Conclusion

In this tutorial, we demonstrated how to use Pabbly Connect to create or update Mailercloud subscribers automatically from Google Ads leads. By following these steps, you can streamline your lead management process and enhance your email marketing efforts. With Pabbly Connect, integrating applications like Google Ads and Mailercloud becomes seamless, allowing you to focus on growing your business.