How to Create Mailchimp Member for Google Ads Lead Using Pabbly Connect

Learn how to automate adding Google Ads leads as Mailchimp members with Pabbly Connect in this step-by-step tutorial. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads Integration

To create a Mailchimp member for Google Ads leads, you need to access Pabbly Connect. This integration platform allows you to automate processes between Google Ads and Mailchimp seamlessly. Start by visiting the Pabbly Connect homepage at Pabbly.com/connect.

Once on the homepage, you will see options to sign in or sign up for free. If you are a new user, click on the ‘Sign Up Free’ option to get started. Existing users can simply sign in. After signing in, you will be directed to the Pabbly Connect dashboard, where you can create workflows to connect your applications.

2. Creating a Workflow in Pabbly Connect

After signing into Pabbly Connect, you need to create a new workflow to automate the process. Click on the ‘Create Workflow’ button located in the top right corner of the dashboard. In the dialog box that appears, provide a name for your workflow, such as ‘Create Mailchimp Member for Google Ads Leads’.

• Name your workflow appropriately.
• Select a folder to save your workflow.
• Click the ‘Create’ button to finalize the workflow setup.

Now that you have created your workflow, you will see two important components: a trigger and an action. The trigger will be set to Google Ads, and the action will be set to Mailchimp. This setup allows you to automate the process of adding new leads from Google Ads to Mailchimp.

3. Setting Up the Trigger with Google Ads

The next step in using Pabbly Connect is to set up the trigger. Select Google Ads as your trigger application, as you want to capture new leads generated through this platform. Choose the trigger event as ‘New Lead Form Entry’. This event will initiate the automation whenever a new lead is captured.

After selecting the trigger event, Pabbly Connect will provide you with a webhook URL. Copy this URL, as you will need it to connect Google Ads with Pabbly Connect. Log into your Google Ads account and create a test lead form by navigating to the lead forms section.

• Enter business details such as the name and fields like first name, last name, email, etc.
• Under lead delivery options, select the webhook integration and paste the copied URL.
• Send test data to check the connection.

Once you have sent the test data, return to Pabbly Connect to confirm that you have received a successful response. This response will include the details of the lead captured, which will be used in the next steps of the integration.

4. Connecting Mailchimp with Pabbly Connect

With the trigger set up successfully, the next step is to connect Mailchimp using Pabbly Connect. Select Mailchimp as your action application and choose the action event as ‘Add New Member with Custom Fields’. This step ensures that the new lead from Google Ads is added as a member in your Mailchimp account.

To establish this connection, you will need to enter your Mailchimp API token and data center. To find your data center, log into your Mailchimp account and look at the URL. The data center will appear as a subdomain (e.g., us19). Copy this and return to Pabbly Connect to enter it.

Generate a new API key in Mailchimp under the profile settings. Copy the API key and paste it into Pabbly Connect. Select the audience list where the new member will be added.

After entering these details, click on the save button. You should see a confirmation that Mailchimp is now connected to Pabbly Connect. This connection allows for seamless integration of new leads into your Mailchimp audience.

5. Finalizing the Integration Process

Now that both Google Ads and Mailchimp are connected through Pabbly Connect, it’s time to finalize the integration. In the Mailchimp action step, you will map the fields from the Google Ads lead to the corresponding fields in Mailchimp. This mapping ensures that the correct data is transferred.

For example, map the email address, first name, last name, and phone number from the Google Ads lead to the respective fields in Mailchimp. Once you have mapped all required fields, click on the ‘Save and Send Test Request’ button to verify that the integration works properly.

Ensure to use real email addresses for testing. Check for successful responses from Mailchimp. Review your Mailchimp audience to confirm the new member is added.

Once you have confirmed that the new member is successfully created in Mailchimp, your integration is complete. You can now automatically add new leads from Google Ads to your Mailchimp account, streamlining your lead management process.

Conclusion

In this tutorial, we explored how to create a Mailchimp member for Google Ads leads using Pabbly Connect. By automating this process, you can efficiently manage your leads and enhance your email marketing efforts. This integration not only saves time but also ensures that no lead is missed, allowing you to engage with potential customers effectively.