Learn how to automate Google My Business posts when HubSpot deals are updated using Pabbly Connect. Step-by-step guide with detailed instructions. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below


1. Setting Up Pabbly Connect for Automation

To create a Google My Business post when a HubSpot deal is updated, start by accessing Pabbly Connect. First, sign up for a free account on the Pabbly Connect dashboard. This platform is essential for integrating various applications seamlessly.

Once logged in, click on the ‘Create Workflow’ button. Name your workflow, for example, ‘HubSpot to Google My Business’. This will allow you to track the automation process easily. Following this, you will see two windows: the trigger window and the action window, which are pivotal for setting up the automation.


2. Setting HubSpot as the Trigger in Pabbly Connect

In the trigger window, search for and select HubSpot CRM as the application. Choose the trigger event ‘Deal Updated’ from the dropdown menu. This action will initiate the workflow whenever a deal is updated in HubSpot. using Pabbly Connect

Next, connect your HubSpot account by clicking on ‘Connect with HubSpot CRM’. Select your account and confirm the connection. After connecting, you will need to specify the output properties you want to capture, such as:

  • Deal Name
  • Deal Amount
  • Deal Stage

After selecting the desired properties, click on ‘Save and Send Test Request’ to ensure that the connection is working correctly. This step verifies that Pabbly Connect is receiving the updated deal details from HubSpot.


3. Creating an Image Using Switchboard Canvas

After successfully capturing the deal details, the next step is to create a post image using Switchboard Canvas through Pabbly Connect. In the action window, search for Switchboard Canvas and select the action event ‘Create Image’.

Connect your Switchboard Canvas account by entering your API key. You can find this key in your Switchboard Canvas account under the template section. After connecting, select the template you previously created for Google My Business posts. Set the image dimensions, for example, 1920×1080 pixels, and map the deal name to the text field in the template.


4. Posting to Google My Business

Now that the image is created, it’s time to post it on Google My Business. In the action step, search for Google My Business and select the action event ‘Create Offer Post’. Connect your Google My Business account by signing in and selecting your business location. using Pabbly Connect

Fill in the post details, including the summary and event title. Map the deal name to the summary field and set a coupon code if applicable. Specify the start and end dates for the event, ensuring that the start date is the same as the deal update date captured earlier. Use the date time formatter in Pabbly Connect to adjust the dates accordingly.


5. Finalizing the Automation Workflow

Once all the details are mapped, click on ‘Save and Send Test Request’ to complete the setup. You will receive a confirmation response indicating that the post has been successfully created in Google My Business. This automation allows you to streamline your marketing efforts by automatically updating your Google My Business profile whenever a deal is updated in HubSpot.

With Pabbly Connect, you can manage multiple integrations and automate tasks efficiently. This setup not only saves time but also ensures that your business updates are consistently shared across platforms without manual intervention.

Conclusion

This guide summarizes the key points and helps you understand the essential features and benefits of using this tool.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.


In conclusion, using Pabbly Connect to create Google My Business posts based on HubSpot deal updates automates your marketing efforts, ensuring timely updates and consistent communication with your audience.