How to Create BigCommerce Customer for Google Ads Lead Using Pabbly Connect

Learn how to automate creating BigCommerce customers from Google Ads leads using Pabbly Connect with this step-by-step tutorial. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To create a BigCommerce customer from Google Ads leads, you first need to access Pabbly Connect. This is the integration platform that allows you to automate the process seamlessly. Start by visiting the Pabbly Connect website and signing in to your account. If you are a new user, you can sign up for free to get started with 100 free tasks each month.

Once logged in, you will be directed to the Pabbly Connect dashboard. From here, you can select the Pabbly Connect application by clicking on the ‘Access Now’ button. This will take you to the workflow creation area where you can set up your automation.

2. Creating a Workflow in Pabbly Connect

To automate the process of creating BigCommerce customers from Google Ads leads, you need to create a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button located at the top right corner of the dashboard. A dialog box will appear asking for a workflow name and folder selection.

• Name your workflow: ‘Create BigCommerce Customer for Google Ads Lead’
• Select a folder for organization: Choose ‘Google Ads Automations’

After entering the name and selecting the folder, click on the ‘Create’ button. This will establish a new workflow with two key sections: Trigger and Action. The Trigger section will capture the lead from Google Ads, while the Action section will create a customer in BigCommerce.

3. Setting Up the Trigger for Google Ads

The next step in your automation is to set up the Trigger in Pabbly Connect. Click on the Trigger application and select ‘Google Ads’ from the list. For the Trigger Event, choose ‘New Lead Form Entry’. This will allow Pabbly Connect to capture lead details as soon as they are generated.

After selecting the trigger, Pabbly Connect will provide a unique webhook URL. Copy this URL as it will be used to connect Google Ads to Pabbly Connect. Log into your Google Ads account, navigate to the lead form you have created, and paste the webhook URL into the ‘Lead Delivery’ option under the Webhook Integration section.

4. Setting Up the Action for BigCommerce

With the Trigger set up, it’s time to configure the Action in Pabbly Connect. For the Action application, select ‘BigCommerce’ and choose ‘Create Customer’ as the Action Event. Click on the ‘Connect’ button, and a window will pop up asking for your BigCommerce connection details.

• Store Hash Key: Found in your BigCommerce account URL
• Client ID and Access Token: Create an API account in BigCommerce and set the necessary permissions for content, customers, and orders.

Once you have entered all required fields, click ‘Save’. This will establish the connection between Pabbly Connect and BigCommerce, allowing you to create customers automatically using lead data from Google Ads.

5. Mapping Data and Testing the Integration

The final step is to map the data from the Google Ads lead to the BigCommerce customer fields in Pabbly Connect. You will need to select the relevant fields for first name, last name, email, and phone number from the previous step’s data. This mapping ensures that the correct information is sent to BigCommerce when a new lead is generated.

After mapping all necessary fields, click on the ‘Save and Send Test Request’ button. This will send a test request to BigCommerce to confirm that the integration works correctly. Once the test is successful, you can check your BigCommerce account to see if the new customer has been created with the lead details.

Conclusion

In this tutorial, we have demonstrated how to use Pabbly Connect to automate the process of creating BigCommerce customers from Google Ads leads. By following these steps, you can streamline your workflow, improve customer management, and enhance your sales process efficiently.