How to Create and Tag Mailchimp Subscriber According to Form Responses Using Pabbly Connect

Learn how to automate Mailchimp subscriber tagging based on Google Form responses using Pabbly Connect. Step-by-step tutorial for effective email marketing. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To begin the process of tagging Mailchimp subscribers according to form responses, you need to access Pabbly Connect. Start by signing up for a free account on the Pabbly Connect website. Once you have signed up, log in to your account to reach the dashboard.

On the dashboard, locate and click on the ‘Create Workflow’ button. Here, you can name your workflow appropriately, such as ‘Mailchimp Subscriber Tagging’. After naming your workflow, click on the ‘Create’ button to proceed to the workflow page.

2. Setting Up Google Forms Trigger in Pabbly Connect

In this step, we will configure Google Forms as the trigger application in Pabbly Connect. The trigger event will be a new form submission. To do this, search for Google Forms in the trigger app section and select it.

• Choose the trigger event as ‘New Response Received’.
• You will receive a webhook URL for the connection.
• Follow the instructions to set up the connection with your Google Form.

After setting up the trigger, you can test the connection by submitting a response in your Google Form. This will allow you to capture the response in Pabbly Connect, which is essential for the next steps.

3. Configuring Google Sheets with Pabbly Connect

Next, we will link Google Sheets to capture the form responses. This is crucial as it will store the data that Pabbly Connect will use to create and tag Mailchimp subscribers. Open the Google Sheet linked to your form and ensure you have installed the Pabbly Connect Webhooks add-on.

• Go to Extensions > Add-ons > Get Add-ons and install the Pabbly Connect Webhooks add-on.
• After installation, refresh your spreadsheet.
• Access the Pabbly Connect add-on and open the initial setup.

In the initial setup, paste the webhook URL from Pabbly Connect into the designated field and specify the trigger column where responses will be captured. For instance, if your final data column is ‘D’, enter ‘D’ in the trigger column field.

4. Integrating Mailchimp with Pabbly Connect

Now it’s time to integrate Mailchimp into your workflow using Pabbly Connect. Search for Mailchimp in the action app section and select it. The action event will be ‘Add New Member with Custom Fields’. This will allow you to add subscribers to your Mailchimp list with specified tags.

To connect Mailchimp, click on the connect button and enter your Mailchimp API key and data center name. You can find the data center in your Mailchimp URL, typically formatted as ‘usX’. After entering your API key and data center name, select the audience list where you want to add subscribers.

5. Finalizing the Automation in Pabbly Connect

In this final step, you will map the fields from the Google Form responses to the Mailchimp fields in Pabbly Connect. This includes mapping the email address, name, and tags. For tags, you can map multiple selections as comma-separated values.

Once you have mapped all necessary fields, click on the ‘Save and Send Test Request’ button to test the integration. If successful, you will see a new subscriber added to your Mailchimp account with the specified tags. This automation will continue to run in the background, automatically tagging new subscribers as per form responses.

Conclusion

By following these steps, you can efficiently automate the process of creating and tagging Mailchimp subscribers according to form responses using Pabbly Connect. This not only saves time but also enhances your email marketing efforts significantly.