How to Connect WooCommerce & Mailchimp Using Pabbly Connect

Learn how to integrate WooCommerce with Mailchimp using Pabbly Connect step by step. This tutorial covers all essential steps for seamless integration. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for WooCommerce and Mailchimp Integration

To begin integrating WooCommerce and Mailchimp, first, access Pabbly Connect by typing the URL Pabbly.com/connect into your browser. This platform will facilitate the connection between these two applications.

Once on the Pabbly Connect landing page, you will see options to either sign in or sign up for free. Existing users can simply sign in, while new users should click on the sign-up tab, which takes only a couple of minutes and provides 100 free tasks upon account creation.

2. Creating Your Workflow in Pabbly Connect

After signing in to Pabbly Connect, navigate to the dashboard and click on the ‘Create Workflow’ button. Here, you will name your workflow. For this tutorial, we will name it ‘Add WooCommerce Customers as Mailchimp Subscribers’.

• Click on ‘Create’ to proceed.
• Select ‘WooCommerce’ as your trigger application.
• Choose the trigger event as ‘Customer Created’.

Once you select the trigger event, a webhook URL will be generated, which serves as a bridge between WooCommerce and Mailchimp through Pabbly Connect.

3. Setting Up the WooCommerce Webhook

To connect WooCommerce with Pabbly Connect, go to your WooCommerce account. Click on ‘Settings’ from the left sidebar, then navigate to the ‘Advanced’ tab and select ‘Webhooks’.

• Click on ‘Add Webhook’.
• Name your webhook (e.g., ‘Test Webhook’).
• Set the status to ‘Active’.
• Paste the webhook URL from Pabbly Connect as the delivery URL.
• Choose the API version as ‘V3’ and click ‘Save Webhook’.

This setup ensures that every new customer created in WooCommerce triggers the webhook, sending data to Pabbly Connect.

4. Capturing the Webhook Response in Pabbly Connect

After saving the webhook in WooCommerce, return to Pabbly Connect to capture the webhook response. To do this, you need to perform a test submission by creating a new customer in WooCommerce.

Fill out the registration form with customer details such as first name, last name, email, and address. Once submitted, Pabbly Connect will capture this data, allowing you to see the webhook response that includes all relevant customer information.

5. Integrating Mailchimp with Pabbly Connect

Now, with the captured data, you can set Mailchimp as the action application in Pabbly Connect. Select ‘Mailchimp’ and choose the action event as ‘Add New Member with Custom Fields’.

To establish this connection, you need your Mailchimp API key and data center. Retrieve your API key from the Mailchimp account by navigating to your profile, then ‘Extras’, and selecting ‘API keys’. Copy this key and paste it into Pabbly Connect along with your data center, which can be found in your Mailchimp URL.

After mapping the fields from WooCommerce to Mailchimp, such as email address, first name, and last name, click on ‘Save and Send Test Request’. This will confirm that the integration works correctly, and you can check your Mailchimp account to see the newly added subscriber.

Conclusion

In this tutorial, we demonstrated how to seamlessly integrate WooCommerce with Mailchimp using Pabbly Connect. This process allows you to automate the addition of new customers as subscribers, enhancing your email marketing efforts. Follow these steps to set up your integration smoothly and efficiently.