How to Connect Facebook Lead Ads to Mailchimp Using Pabbly Connect

Learn how to connect Facebook Lead Ads to Mailchimp using Pabbly Connect. Automate your email marketing process seamlessly with this step-by-step guide. Build sophisticated automated workflows in less time than you think. This guide translates complex integrations into straightforward steps for immediate implementation.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To connect Facebook Lead Ads to Mailchimp, the first step is to access Pabbly Connect. Open your browser and visit the Pabbly Connect website by searching for ‘Pabbly.com/connect’. If you don’t have an account, click on ‘Sign Up Free’ to create one in just two minutes.

Once you have your account, log in to reach the Pabbly Connect dashboard. Click on ‘Create Workflow’ to start the integration process. Name your workflow, for example, ‘Facebook Lead Ads to Mailchimp,’ and click ‘Create’ to proceed.

2. Setting Up the Trigger in Pabbly Connect

In this section, we will set up the trigger that will initiate the workflow. In the trigger window, search for ‘Facebook Lead Ads’ in the app selection. Choose this app and select the trigger event as ‘New Lead Instant’ from the dropdown menu. using Pabbly Connect

• Select your Facebook page where the lead ads are running.
• Choose the specific lead generation form you want to use.
• Click on ‘Save and Send Test Request’ to capture lead details.

After saving, Pabbly Connect will wait for a response from Facebook Lead Ads. Generate a test lead using the Facebook Lead Ad Testing Tool to see if the connection works properly. This process will confirm that Pabbly Connect is successfully capturing leads from Facebook.

3. Sending Leads to Mailchimp via Pabbly Connect

The next step is to send the captured lead details to Mailchimp. In the action window, search for ‘Mailchimp’ and select it. Then, choose the action event as ‘Add New Member with Custom Fields’ from the dropdown. using Pabbly Connect

To connect your Mailchimp account, you will need the API key, which you can find in your Mailchimp account settings under the ‘Profiles’ section. Copy this API key and paste it into Pabbly Connect. Also, enter your Mailchimp data center, which appears in the subdomain of your Mailchimp URL.

• Select the audience list in Mailchimp where the leads will be added.
• Map the email address and other details from Facebook Lead Ads to Mailchimp fields.
• Click on ‘Save and Send Test Request’ to finalize the integration.

If everything is set up correctly, the leads will now be added to your Mailchimp account as subscribers, demonstrating how effectively Pabbly Connect facilitates this integration.

4. Testing the Integration Setup

After setting up the integration, it’s crucial to test the workflow. Use the Facebook Lead Ad Testing Tool again to create a new test lead. Ensure you delete the previous test lead first, as only one lead can exist at a time in the testing tool. using Pabbly Connect

Fill out the lead form with new details and submit it. Once submitted, Pabbly Connect will capture this new lead and automatically send the details to Mailchimp. Check your Mailchimp account to confirm that the new lead appears in your audience list.

This testing phase is essential to ensure that every new lead generated from your Facebook Lead Ads is added to Mailchimp without any issues. If the details are accurately reflected in Mailchimp, then your Pabbly Connect integration is functioning perfectly.

5. Conclusion

In this tutorial, we successfully connected Facebook Lead Ads to Mailchimp using Pabbly Connect. By following the detailed steps, you can automate your email marketing process efficiently. Every new lead generated will be captured and added to your Mailchimp audience seamlessly.

Utilizing Pabbly Connect for this integration not only saves time but also enhances your marketing efforts. Start automating your workflows today and see the difference it makes in your lead management process!