How to Collect Leads via Google Ads and Add to LeadSquared CRM Using Pabbly Connect

Learn how to automate lead collection from Google Ads to LeadSquared CRM using Pabbly Connect. Step-by-step guide for seamless integration. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for Google Ads Integration

To automate the process of collecting leads from Google Ads and adding them to LeadSquared CRM, start by accessing Pabbly Connect. This integration platform facilitates seamless connections between different applications, allowing you to streamline your workflow.

First, sign up or log into your Pabbly Connect account. Once logged in, navigate to the dashboard and click on the ‘Create Workflow’ button. Enter a name for your workflow, such as ‘Collect Leads via Google Ads and Add to LeadSquared CRM,’ and click ‘Create’ to begin.

2. Selecting the Trigger Application: Google Lead Form

In this step, you will set Google Lead Form as the trigger application in Pabbly Connect. This means that whenever a new lead is captured through your Google Lead Form, it will automatically trigger the next action in your workflow.

• Select Google Lead Form from the application search bar.
• Choose the trigger event as ‘New Lead Captured.’
• Copy the webhook URL provided by Pabbly Connect.

After copying the webhook URL, go back to your Google Ads account. In the lead form section, find the option for ‘Export Leads’ and paste the webhook URL into the designated field. This connection allows Pabbly Connect to receive lead data directly from Google Ads.

3. Creating the Google Lead Form

Now, you need to create your Google Lead Form, which will collect the necessary lead information. In your Google Ads account, navigate to the lead form section and click on ‘Create New Lead Form.’ Customize your form by adding relevant fields such as name, email, and phone number.

Ensure your form is properly set up to capture all the required information. Once you have completed the form, save it and return to the settings where you will link it to Pabbly Connect. This integration will ensure that every new submission is automatically sent to your LeadSquared CRM.

4. Connecting LeadSquared CRM via Pabbly Connect

Next, set up the action application in Pabbly Connect to connect with LeadSquared CRM. Select LeadSquared CRM from the application list and choose the action event as ‘Create or Update Lead.’ This action will allow you to add new leads directly into your CRM.

• You will need to connect your LeadSquared account by providing your API access key, secret key, and API host.
• Once connected, map the fields from your Google Lead Form to the corresponding fields in LeadSquared CRM.
• Make sure to test the connection to ensure data flows correctly.

After mapping the fields, click on the ‘Save and Send Test Request’ button. This step will send a test lead from Google Lead Form to your LeadSquared CRM, ensuring everything is functioning as expected. Check your LeadSquared account to confirm that the lead has been added successfully.

5. Automating Lead Collection with Pabbly Connect

With the setup complete, Pabbly Connect will now automate the lead collection process. Whenever a new lead is submitted through your Google Lead Form, it will automatically be added to your LeadSquared CRM without any manual intervention.

This automation saves time and reduces the risk of errors associated with manual data entry. You can focus on engaging with your leads through follow-ups via phone, email, or other communication channels. Once your automation is set up in Pabbly Connect, you can close the platform and let it handle the background tasks.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the collection of leads from Google Ads into LeadSquared CRM. By setting up triggers and actions, you can streamline your lead management process effectively. This integration not only saves time but also enhances your ability to respond to leads promptly.