How to Capture Leads from Google Lead Ads and Add Them to Zoho CRM Using Pabbly Connect

Learn how to seamlessly integrate Google Lead Ads with Zoho CRM using Pabbly Connect to capture leads efficiently. Follow this step-by-step tutorial for automation. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To capture leads from Google Lead Ads and add them to Zoho CRM, the first step is to access Pabbly Connect. Start by opening your web browser and navigating to the landing page of Pabbly Connect by typing Pabbly.com/connect.

Once on the landing page, you will see options to either sign in or sign up. If you are a new user, click on ‘Sign up for free’ to explore the platform. Existing users should click on ‘Sign in’ to access their account. After signing in, locate and click on ‘Access Now’ under Pabbly Connect to begin your automation setup.

2. Creating a Workflow in Pabbly Connect

After accessing Pabbly Connect, the next step is to create a new workflow for lead capture. Click on the ‘Create Workflow’ button. You will be prompted to choose between the new workflow builder and the classic one. Opt for the new workflow builder for a modern interface.

• Name your workflow as ‘Capture leads from Google Ads and add them into Zoho CRM.’
• Select a folder to save your workflow, such as ‘Automations.’
• Click on the ‘Create’ button to finalize your workflow setup.

Once the workflow is created, you will be directed to the workflow window, where you can set up triggers and actions. This window is essential for defining how your automation works.

3. Setting Up the Trigger with Google Lead Ads

To initiate the lead capture process, click on ‘Add Trigger’ and select ‘Google Ads’ as the trigger application. Choose ‘New Lead Form Entry’ as the trigger event and click on ‘Connect’. This step is crucial as it establishes the connection between Google Ads and Pabbly Connect.

You will receive a webhook URL that needs to be copied. Next, go to your Google Ads account. Locate the campaign associated with your lead form, and within the lead delivery settings, paste the copied webhook URL. After entering a key, click on ‘Send Test Data’ to confirm the connection.

4. Adding the Action to Create a Contact in Zoho CRM

Once the trigger is set, it’s time to add an action to create a new contact in Zoho CRM. Click on ‘Add New Action Step’ and select ‘Zoho CRM’ as the action application. For the action event, choose ‘Create Contact’ and click ‘Connect’. This step ensures that every new lead captured will be added to your CRM.

• Select ‘Add a New Connection’ to link Zoho CRM with Pabbly Connect.
• Enter your Zoho domain, which can be found in your Zoho CRM URL.
• Click ‘Save’ and accept any permissions requested.

After successfully connecting, map the lead details such as first name, last name, email, and phone number from the previous step into the respective fields. This mapping is essential for ensuring that the correct data is transferred to Zoho CRM.

5. Testing and Verifying the Integration

With the action set up, it’s time to test the entire workflow. Click on ‘Save and Send Test Request’ to verify that a new contact is created in Zoho CRM using the test lead data. This step confirms that your integration is functioning as intended through Pabbly Connect.

To check if the contact was created, refresh your Zoho CRM contacts page. You should see a new contact listed with the test details. This successful test indicates that every time a new lead is generated from Google Lead Ads, it will automatically create a contact in Zoho CRM without any manual input.

Conclusion

In this tutorial, we explored how to effectively capture leads from Google Lead Ads and seamlessly add them to Zoho CRM using Pabbly Connect. By following these steps, you can automate your lead management process, ensuring that no potential leads are missed. This integration allows you to focus on your business while Pabbly Connect handles the backend automation efficiently.