How to Automatically Add Subscribers to Klaviyo

Learn how to automatically add subscribers to Klaviyo using Pabbly Connect. Follow our step-by-step tutorial to integrate Google Ads and Klaviyo effortlessly. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To automatically add subscribers to Klaviyo, you must first access Pabbly Connect. If you are a new user, navigate to pabbl.com/connect in your browser to open the landing page of Pabbly Connect.

Click on the ‘Sign up for free’ option in the top right corner to create an account. This allows you to explore Pabbly Connect with 100 free tasks each month, enabling you to add up to 100 subscribers to your Klaviyo account without any cost.

2. Creating a Workflow in Pabbly Connect

Once logged into Pabbly Connect, you will be directed to the workflow builder. This is where you will set up the automation process. Click on the ‘Add Trigger’ button to start creating a workflow that connects Google Ads and Klaviyo.

• Select Google Ads as the trigger application.
• Choose the event as ‘New Lead Form Entry’.
• Click on the ‘Connect’ button to establish the connection.

After clicking connect, you will receive a webhook URL. Copy this URL as it will be used to link Google Ads to Pabbly Connect.

3. Setting Up Google Ads for Lead Capture

Open your Google Ads campaign and ensure you have added a lead form. In the lead form settings, locate the lead delivery option and paste the webhook URL you copied from Pabbly Connect.

• Enter a key in the designated field.
• Click on ‘Send Test Data’ to verify the connection.

After sending the test data, return to Pabbly Connect to confirm that the test lead details have been captured successfully. You will see fields like first name, last name, email, and phone number populated with the test data.

4. Connecting to Klaviyo to Create Subscribers

Next, you will add an action step in Pabbly Connect. Search for Klaviyo and select it. For the event, choose ‘Create Profile’ and click on ‘Connect’. If you already have a connection established, select it; otherwise, create a new connection.

Select the latest version for the connection. Authorize the app by logging into your Klaviyo account and granting permissions.

Once authorized, you will need to map the fields from the test lead data into Klaviyo, such as email address, first name, and last name. This mapping allows the data to be dynamic and ensures that every new lead is captured accurately.

5. Adding Subscribers to a List in Klaviyo

After creating the subscriber profile, you can add the new subscriber to a specific list in Klaviyo. Click on ‘Add New Action Step’, search for Klaviyo again, and select ‘Add Profile to List’. Choose the existing connection and select the list you want to add the subscriber to.

Map the profile ID from the previous step. Click on ‘Save and Send Test Request’ to finalize the setup.

Once completed, you will receive a positive response confirming that the subscriber has been added to the list. Now, every time a new lead is generated from Google Ads, Pabbly Connect will automatically create a profile in Klaviyo and add them to your selected list.

Conclusion

Using Pabbly Connect, you can seamlessly integrate Google Ads and Klaviyo to automatically add subscribers. This automation enhances your marketing efforts by ensuring that every new lead is captured and nurtured effectively.