How to Automatically Add Google Ads Leads to HubSpot CRM Using Pabbly Connect

Learn how to automatically add Google Ads leads to HubSpot CRM using Pabbly Connect. Follow our step-by-step tutorial for seamless integration. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and HubSpot CRM Integration

To automatically add Google Ads leads to HubSpot CRM, you first need to access Pabbly Connect. Open your browser and go to the Pabbly Connect landing page by entering ‘Pabbly.com/connect’. This platform is essential for creating seamless integrations between Google Ads and HubSpot CRM.

Once on the Pabbly Connect page, you will see options to either sign in or sign up for free. If you are a new user, click on ‘Sign up for free’ to get started with 100 free tasks every month. Existing users should click on ‘Sign in’ to access their accounts. After signing in, you will be directed to the Pabbly Connect dashboard where you can begin the integration process.

2. Creating a New Workflow in Pabbly Connect

After accessing your dashboard, the next step is to create a new workflow in Pabbly Connect. Click on the ‘Create Workflow’ button, which will prompt you to select the workflow builder. You can choose between the new workflow builder, which offers a modern interface, or the classic one. For this tutorial, select the new workflow builder for a more streamlined experience.

• Enter a workflow name, such as ‘Automatically Add New Leads in HubSpot CRM from Google Ads’.
• Select the folder where you want to save this workflow.
• Click on the ‘Create’ button to finalize your workflow setup.

Once you have created the workflow, you will be taken to the workflow window where you can set up triggers and actions. This is the core of your automation, allowing you to specify what happens when a new lead is generated in Google Ads.

3. Setting Up Google Ads as the Trigger in Pabbly Connect

In this step, you will configure Google Ads as the trigger application in Pabbly Connect. Click on ‘Add Trigger’ and search for Google Ads. Select it, then choose ‘New Lead Form Entry’ as the trigger event. This action will initiate the workflow whenever a new lead is captured from your Google Ads.

After selecting the trigger event, Pabbly Connect will generate a webhook URL. Copy this URL as you will need to paste it into your Google Ads lead form settings. This URL is crucial as it establishes the connection between Google Ads and Pabbly Connect, ensuring that lead data is sent automatically.

• Open your Google Ads account and navigate to the lead form settings.
• Paste the copied webhook URL into the lead delivery options.
• Send test data to verify the connection.

Once the test data is sent, Pabbly Connect will capture the response, confirming that the integration is working correctly. You will see the captured details such as company name, email, and phone number in your Pabbly Connect workflow.

4. Adding HubSpot CRM as the Action in Pabbly Connect

Now that you have set up Google Ads as the trigger, the next step is to add HubSpot CRM as the action application in Pabbly Connect. Click on ‘Add Action’ and select HubSpot from the list of applications. Choose ‘Create a Contact’ as the action event to automatically add the lead details into your HubSpot CRM.

To connect HubSpot CRM, you will need to add a new connection. After clicking on ‘Connect with HubSpot CRM’, select the appropriate account you wish to use. Once connected, Pabbly Connect will prompt you to fill in the required fields using the data captured from the Google Ads trigger.

Map the fields such as city, company name, email address, first name, last name, and phone number from the previous step. Click on ‘Save and Send Test Request’ to finalize the action setup. Check your HubSpot CRM to confirm that the new contact has been created successfully.

After successfully mapping the fields and saving the configuration, you will see a confirmation message indicating that the lead details have been added to your HubSpot CRM. This ensures that your sales team can follow up on new leads efficiently.

5. Conclusion: Automate Your Lead Management with Pabbly Connect

In conclusion, using Pabbly Connect to automate the process of adding Google Ads leads to HubSpot CRM is a game-changer for businesses. By following the steps outlined in this tutorial, you can set up an efficient workflow that saves time and improves lead management.

This automation not only streamlines your lead capture process but also ensures that your sales team has immediate access to new leads. Start using Pabbly Connect today to enhance your business operations and improve your sales follow-up efficiency.