How to Automatically Add Google Ads Leads as Zendesk Users Using Pabbly Connect

Learn how to automatically add Google Ads leads as Zendesk users with Pabbly Connect. This step-by-step guide covers the entire process. Learn to create powerful connections between your critical applications without requiring specialized programming knowledge or extensive technical background.

Watch Step By Step Video Tutorial Below

1. Access Pabbly Connect for Integration

To automatically add Google Ads leads as Zendesk users, the first step is to access Pabbly Connect. Start by visiting the Pabbly Connect homepage at Pabbly.com/connect.

Once there, you can either sign in if you are an existing user or click on ‘Sign Up for Free’ to create a new account. Upon signing up, you will receive 100 free tasks each month to explore the capabilities of Pabbly Connect.

2. Create a New Workflow in Pabbly Connect

After logging into Pabbly Connect, navigate to the dashboard where you can create a new workflow. Click on the ‘Create Workflow’ button and name your workflow ‘Automatically Add Google Ads Leads as Zendesk Users’.

Next, you will be prompted to select a folder for your workflow. Choose a relevant folder, such as ‘Lead Management’. This helps in organizing your workflows within Pabbly Connect.

3. Set Up Google Ads as the Trigger Application

In this step, you will configure Google Ads as the trigger application in Pabbly Connect. Select Google Ads from the list of applications and choose the trigger event as ‘New Lead Form Entry’. This will initiate the workflow whenever a new lead is generated.

After selecting the trigger, you will receive a webhook URL from Pabbly Connect. Copy this URL and proceed to your Google Ads account. In your lead generation form settings, scroll down to the ‘Lead Delivery’ section and paste the webhook URL into the designated field. This connects your Google Ads lead form to Pabbly Connect.

• Navigate to your Google Ads account.
• Select the lead generation form you created.
• In ‘Lead Delivery’, paste the webhook URL.

By completing these steps, you will ensure that every new lead entry is captured by Pabbly Connect, which will then trigger the next action.

4. Configure Zendesk as the Action Application

Now that you have set up Google Ads as the trigger, the next step is to configure Zendesk as the action application in Pabbly Connect. Select Zendesk and choose the action event as ‘Create User’. This action will create a new user in Zendesk whenever a new lead is captured.

To establish a connection between Pabbly Connect and Zendesk, click on ‘Connect’. You will need to provide your Zendesk username and API token. Follow the instructions provided in Pabbly Connect to retrieve your API token from your Zendesk account.

• Go to your Zendesk account settings.
• Select ‘Admin’ and then ‘API’.
• Generate a new API token.

Once the connection is established, you will be able to map the lead details from Google Ads to the user fields in Zendesk, ensuring that each new lead is accurately represented in your support system.

5. Map Lead Details and Test the Integration

With the connection established, it’s time to map the lead details from Google Ads to the corresponding fields in Zendesk. In the mapping section, select the fields such as name, email, phone number, and role of the user. This allows Pabbly Connect to dynamically create users based on the captured lead information.

Once you have completed the mapping, click on the ‘Save and Send Test Request’ button. This will send a test request to Zendesk, creating a new user based on the test lead information. Check your Zendesk account to confirm that the new user has been created successfully.

By following these steps, you have successfully automated the process of adding Google Ads leads as Zendesk users using Pabbly Connect. This integration streamlines your lead management process and enhances your customer support capabilities.

Conclusion

In this tutorial, we explored how to automatically add Google Ads leads as Zendesk users using Pabbly Connect. By following these detailed steps, you can enhance your lead management and customer support processes effectively.