How to Auto Post on Social Media using Google Sheets and Pabbly Connect

Learn how to automate your social media posting using Google Sheets and Pabbly Connect. This step-by-step tutorial covers integration with Facebook, Instagram, and more. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Social Media Automation

To start automating your social media posts, first access Pabbly Connect by visiting the Pabbly website. This platform will serve as the central hub for integrating Google Sheets with various social media platforms.

Once on the website, you can either sign in if you are an existing user or sign up to create a new account. Signing up is quick and provides you with 100 free tasks to explore the features. After logging in, navigate to the Pabbly Connect dashboard to begin creating your workflow.

2. Creating a Workflow in Pabbly Connect

In the Pabbly Connect dashboard, click on the ‘Create Workflow’ button. Name your workflow appropriately, such as ‘Google Sheets Social Media Calendar Automation’. This name will help you identify the workflow later.

After naming your workflow, you will see options for setting up triggers and actions. For this integration, you will set a trigger to schedule the workflow to run daily. Use the scheduling feature in Pabbly Connect to specify the desired time for your workflow to check for new posts.

• Click on ‘Schedule’ to set the frequency of the workflow.
• Choose to run the workflow every day at a specific time.
• Save your settings to confirm the schedule.

After setting up the trigger, you will proceed to configure the action steps that will fetch data from your Google Sheets and post it on your social media platforms.

3. Fetching Data from Google Sheets

The next step involves configuring Pabbly Connect to fetch data from your Google Sheets. You will need to connect your Google Sheets account to Pabbly Connect and specify which spreadsheet to pull data from.

Choose the action event as ‘Look Up Spreadsheet Rows’ and connect to your Google Sheets account. Once connected, select the spreadsheet that contains your social media calendar and specify the column that holds the dates for the posts.

• Select the spreadsheet named ‘Social Media Calendar’.
• Set the lookup column to the date column in your sheet.
• Ensure to include headers in your response for clarity.

After fetching the data, you will configure Pabbly Connect to delay the workflow until the correct posting time.

4. Delaying and Filtering Posts

Once the data is fetched, you will need to add a delay step in Pabbly Connect. This delay will ensure that the workflow waits until the specified date and time to post the content. Use the ‘Delay Until’ feature and map the date and time from the fetched data.

After setting the delay, add a filter to check if the date exists in the Google Sheets data. This filter ensures that the workflow only continues if there is content to post on that date.

Set the filter to check if the date exists. If the date does not exist, the workflow will stop.

With the delay and filter set up, your workflow is now ready to post on social media platforms.

5. Posting to Social Media Platforms

The final step involves using Pabbly Connect to post the content to your desired social media platforms such as Instagram, Facebook, and Pinterest. For each platform, select the appropriate action event, such as ‘Publish Photo’ for Instagram.

Connect your social media accounts to Pabbly Connect and map the necessary fields, including the photo URL and caption from your Google Sheets data. After configuring each social media platform, test the workflow to ensure that posts are successfully made.

Connect to Instagram, Facebook, and Pinterest one by one. Map the photo URL and caption for each post. Test each connection to ensure successful posting.

Once everything is configured, your automation will allow for seamless posting to multiple platforms based on your Google Sheets calendar.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate social media posting using a Google Sheets social media calendar. By following these steps, you can efficiently manage your social media content and ensure timely posts across various platforms.

Utilizing Pabbly Connect not only simplifies the posting process but also saves valuable time, allowing you to focus on creating engaging content for your audience.