How to Add LinkedIn Lead Gen Form Leads to ActiveCampaign Using Pabbly Connect

Learn how to integrate LinkedIn Lead Gen Form leads with ActiveCampaign using Pabbly Connect. Follow this step-by-step tutorial to automate your lead management process. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating LinkedIn Lead Gen Form leads with ActiveCampaign, first access Pabbly Connect. This powerful automation tool allows you to seamlessly connect various applications, enabling efficient data transfer.

Start by visiting Pabbly Connect at Pabbly.com/connect. If you’re a new user, sign up for a free account. Existing users can simply log in. Once you’re in, click on the blue button labeled ‘Create Workflow’ to initiate your automation setup.

2. Setting Up Your Automation Workflow in Pabbly Connect

In this section, you will create a workflow to automate the addition of leads from LinkedIn to ActiveCampaign. After clicking ‘Create Workflow,’ provide a name for your workflow, such as ‘Add LinkedIn Lead Gen Form Leads to ActiveCampaign.’This identifies the purpose of your automation clearly.

• Click on the ‘Create’ button.
• Select ‘LinkedIn Lead Generation Forms’ as your trigger application.
• Choose ‘New Form Response’ as the trigger event.

After selecting the trigger, click on ‘Connect’ and then ‘Add New Connection’ to link your LinkedIn account. This will require you to log in and authorize Pabbly Connect to access your LinkedIn Lead Gen Forms.

3. Capturing Lead Data from LinkedIn Lead Gen Forms

Once your LinkedIn account is connected, select the specific lead generation form you want to use. For example, choose the ‘Tour and Travel Booking Form’. This is where potential leads will submit their information.

To test the connection, submit a lead through your LinkedIn form. After submission, return to Pabbly Connect and click on the button to fetch the most recent lead data. You should see the details captured, including the email address, phone number, and names of the lead.

• Verify that the captured details match the submitted information.
• Ensure that Pabbly Connect displays the lead’s information accurately.

This step confirms that your LinkedIn Lead Gen Form is correctly integrated with Pabbly Connect to capture lead data automatically.

4. Sending Captured Data to ActiveCampaign

Now that you have captured the lead data, it’s time to send this information to ActiveCampaign. In Pabbly Connect, select ActiveCampaign as the action application. Choose the action event as ‘Create Contact’ to add the lead as a new contact.

Click on ‘Connect’ and then ‘Add New Connection’. You will need to enter your ActiveCampaign API key and URL. To find this information, log into your ActiveCampaign account, navigate to the ‘Settings’ tab, and then to ‘Developer’ to copy your API key.

Paste the API key into Pabbly Connect. Enter your ActiveCampaign URL without the ‘https://’ prefix.

After connecting, map the lead data fields from LinkedIn to the corresponding fields in ActiveCampaign, such as email, first name, last name, and phone number. This mapping ensures that the correct data is transferred to the right fields in ActiveCampaign.

5. Testing the Integration and Finalizing Setup

After mapping the fields, click the button to send the data to ActiveCampaign. You should see a success message indicating that the contact has been created. To verify, refresh your ActiveCampaign dashboard, and check for the new contact.

As a final step, ensure that your automation is set to check for new leads every three hours. This means that any leads submitted through your LinkedIn Lead Gen Form will be added to ActiveCampaign without manual intervention.

With Pabbly Connect, you have successfully automated the process of adding LinkedIn leads to ActiveCampaign. This integration not only saves time but also ensures that you never miss a lead.

Conclusion

In this tutorial, you learned how to integrate LinkedIn Lead Gen Form leads with ActiveCampaign using Pabbly Connect. This automation streamlines your lead management process, allowing you to focus on converting leads into customers.