How to Add LinkedIn Lead Ads Leads Automatically to Mailchimp Using Pabbly Connect

Learn how to automate adding LinkedIn Lead Ads leads to Mailchimp using Pabbly Connect for effective email marketing automation. Follow this step-by-step guide! This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To start automating the process of adding LinkedIn Lead Ads leads to Mailchimp, you first need to access Pabbly Connect. Visit the Pabbly website by typing ‘Pabbly.com’ in your browser. Once on the site, sign in to your existing Pabbly account or create a new one to access the automation features.

After logging in, you will be directed to the Pabbly dashboard. Here, you can manage your workflows and integrations. To create a new workflow, click on the ‘Create Workflow’ button. This is where you will set up the integration between LinkedIn Lead Ads and Mailchimp using Pabbly Connect.

2. Creating a Workflow in Pabbly Connect

In this section, you will create a workflow that connects your LinkedIn Lead Ads to Mailchimp. Start by selecting the ‘New Beta’ workflow builder and name your workflow something descriptive, like ‘Add LinkedIn Lead Ads Leads Automatically to Mailchimp’. Choose a folder for organization, such as ‘LinkedIn Automations’, and click ‘Create’.

• Select LinkedIn as the trigger application.
• Choose ‘Lead Notifications’ as the trigger event.
• Connect your LinkedIn account to Pabbly Connect.

After setting up the trigger, you will need to test the connection. This involves generating a test lead from your LinkedIn account, which will allow Pabbly Connect to capture the lead data for the next steps.

3. Connecting Mailchimp to Pabbly Connect

Once the LinkedIn trigger is set, you need to add an action step to connect Mailchimp. In this step, search for Mailchimp as your action application and select ‘Add New Member with Custom Fields’ as the action event. This is where Pabbly Connect will help automate the addition of leads to your Mailchimp audience.

To establish this connection, you will need your Mailchimp API key and data center. Follow these steps:

• Log in to your Mailchimp account and navigate to your profile settings.
• Under ‘Extras’, select ‘API Keys’ to create a new key.
• Copy the new API key and enter it into Pabbly Connect, along with your data center.

After entering this information, click ‘Save’ to connect Mailchimp to Pabbly Connect.

4. Mapping LinkedIn Lead Data to Mailchimp

Now that you have connected Mailchimp, the next step is to map the lead data from LinkedIn to the appropriate fields in Mailchimp. This is a crucial step where Pabbly Connect ensures that all the necessary information from LinkedIn is correctly transferred to Mailchimp.

In the mapping section, you will see fields for email, first name, last name, and company name. Make sure to:

Use the data received from LinkedIn to fill these fields dynamically. Ensure that the email address is mapped correctly to avoid duplicates.

Once you have mapped all the fields, click ‘Save and Send Test Request’. This will send a test lead to your Mailchimp account, confirming that the automation is functioning correctly through Pabbly Connect.

5. Testing and Verifying the Integration

After completing the setup, it’s important to test the entire workflow to ensure that everything is working as intended. Start by generating a lead through your LinkedIn Lead Ads and check if it appears in your Mailchimp account. This step verifies that Pabbly Connect is successfully capturing leads and transferring them to Mailchimp.

To verify, log into your Mailchimp account and navigate to the audience list you set up earlier. Look for the newly added subscriber with the details you entered during the test. If everything is set up correctly, you should see the lead listed with all the mapped information.

This final verification confirms that your integration is complete and that Pabbly Connect is working effectively to automate your email marketing process by adding LinkedIn leads directly to Mailchimp.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate the addition of LinkedIn Lead Ads leads to Mailchimp for efficient email marketing. By following the steps outlined, you can streamline your lead management process and enhance your marketing efforts.