How to Add Leads to Mailchimp Automatically

Learn how to automatically add leads to Mailchimp using Pabbly Connect. This step-by-step tutorial covers integration with Google Ads and more. Explore systematic approaches to creating efficient automation solutions that convert technical concepts into practical, implementable instructions.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To automatically add leads to Mailchimp, you first need to access Pabbly Connect. Open a new tab and search for pabbl.com/connect in your browser. This will take you to the Pabbly Connect landing page.

In the top right corner, click on the ‘Sign Up for Free’ option. This allows you to explore Pabbly Connect with hundreds of tasks free every month. Once you’ve signed up, you can start creating your automation workflow.

2. Creating Your Automation Workflow in Pabbly Connect

After signing in, navigate to the workflow builder in Pabbly Connect. This is where you will set up your automation. Click on the ‘Add Trigger’ button to start configuring your workflow.

• Select Google Ads as your trigger application.
• Choose ‘New Lead Form Entry’ as the event.
• Click on ‘Connect’ to establish the connection.

Once connected, you will receive a webhook URL. Copy this URL, as it will be used to connect Google Ads with Pabbly Connect. Make sure to include this URL in your Google Ads lead form settings for proper integration.

3. Configuring Google Ads for Lead Capture

To complete the integration, you need to configure your Google Ads account. Open your campaign and add the lead form if you haven’t already. Scroll down to the lead delivery option.

• Paste the copied webhook URL into the lead delivery settings.
• Enter the required key and click on ‘Send Test Data’.

After sending the test data, return to Pabbly Connect and check if the response has been captured successfully. You should see the lead details such as name, email, and phone number.

4. Adding Leads to Mailchimp via Pabbly Connect

Now that you have captured the lead details, the next step is to add these leads to Mailchimp using Pabbly Connect. Click on ‘Add New Action Step’ and search for Mailchimp.

Select Mailchimp and choose ‘Add New Member with Custom Fields’ as the event. If you have already created a connection, select it; otherwise, create a new connection by providing your Mailchimp API key and data center information.

Obtain the API key from your Mailchimp account under Profile > Extras > API Keys. Enter the data center, which is usually found in the Mailchimp account URL.

After setting up the connection, select the audience list and map the lead details from the previous step. Ensure all necessary fields are filled out correctly before saving and sending the test request.

5. Completing Your Automation Workflow

Once you have mapped all the required fields in Mailchimp, click on ‘Save and Send Test Request’. If everything is set up correctly, you will receive a positive response confirming that a new member has been added to Mailchimp.

To verify, go back to your Mailchimp account and check the audience section. You should see the new contact listed there, indicating that Pabbly Connect has successfully automated the lead addition process.

With this setup, every time you receive a new lead from Google Ads, a corresponding contact will automatically be created in Mailchimp, streamlining your lead management process.

Conclusion

Using Pabbly Connect allows you to automate the process of adding leads from Google Ads to Mailchimp seamlessly. This integration not only saves time but also enhances your marketing efforts by ensuring that no lead is missed. Start your free trial of Pabbly Connect today to explore its powerful automation capabilities!