How to Add Leads to Apollo.io Automatically

Learn how to automate adding leads to Apollo.io using Pabbly Connect. This detailed tutorial covers every step for seamless integration. Master proven automation processes with practical implementation examples and strategic recommendations you can apply immediately in your workflow.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect to Set Up Automation

To add leads to Apollo.io automatically, you first need to access Pabbly Connect. If you are a new user, simply search for pabbl.com/connect in your browser. Once on the landing page, click on the ‘Sign Up for Free’ option in the top right corner.

By signing up, you gain access to 100 free tasks per month, allowing you to explore Pabbly Connect and add up to 100 leads to Apollo.io without any cost. If you enjoy the service, you can opt for a subscription plan later on.

2. Creating Your Workflow in Pabbly Connect

Once logged into Pabbly Connect, you will need to create a new workflow. This is where the integration process begins. Click on the ‘Add Trigger’ button to start setting up your automation.

• Select ‘Google Ads’ as the trigger application.
• Choose ‘New Lead Form Entry’ as the event.
• Click on ‘Connect’ to receive a webhook URL.

Copy this webhook URL and paste it into your Google Ads campaign under the lead delivery settings. This connects your lead form with Pabbly Connect to automate the lead capturing process.

3. Capturing Leads from Google Ads

After setting up the webhook, send a test lead from your Google Ads campaign. Pabbly Connect will capture the lead details such as company name, city, phone number, first name, last name, and email address.

You can either wait for a real lead to come in or use the test lead details to proceed with the setup. It’s recommended to use test data for quicker setup.

4. Integrating Apollo.io with Pabbly Connect

Next, click on the ‘Add New Action Step’ button in Pabbly Connect. Search for ‘Apollo.io’ and select it for the action application. Make sure to choose the correct option and not the legacy version.

• Select ‘Create Contact’ as the event.
• Click on ‘Connect’ and enter your API key from Apollo.io.
• Map the lead details from the previous step to the corresponding fields in Apollo.io.

After mapping, click on ‘Save and Send Test Request’. This will create a new contact in Apollo.io using the details from your lead form.

5. Verifying the Integration in Apollo.io

To verify that the integration works, log into your Apollo.io account and check the contacts section. Refresh the page to see if the new contact has been added successfully.

You should see the new contact listed among your saved contacts, confirming that Pabbly Connect has successfully added the lead from Google Ads to Apollo.io. This automation will now run automatically for every new lead you receive.

Conclusion

In this tutorial, we demonstrated how to add leads to Apollo.io automatically using Pabbly Connect. By following these steps, you can streamline your lead management process and enhance your marketing efforts effectively.