Learn how to seamlessly integrate Facebook Lead Ads with Pabbly Connect using Pabbly Connect for automated lead management. This comprehensive guide reveals exactly how to connect your applications and automate repetitive tasks — accessible for professionals of all technical backgrounds.

Watch Step By Step Video Tutorial Below


1. Accessing Pabbly Connect for Lead Integration

To add leads from Facebook Lead Ads to Pabbly Email Marketing, start by accessing Pabbly Connect. You can create a free account by signing up through the link provided in the description.

Once you are on the Pabbly Connect dashboard, click on the ‘Create Workflow’ button. Here, you will name your workflow, for instance, ‘Facebook Lead Ads to Pabbly Email Marketing.’ This establishes the foundation for your integration process.


2. Setting Up the Trigger in Pabbly Connect

The next step involves setting up the trigger in Pabbly Connect. In the trigger window, select ‘Facebook Lead Ads’ from the app options. Then, choose the event ‘New Lead Instant’ from the dropdown menu.

  • Click on the ‘Connect’ button and select ‘Add New Connection’.
  • Authenticate your Facebook account to allow Pabbly Connect to access your lead data.
  • Select your Facebook page and the specific lead generation form you are using.

After completing these steps, click on ‘Test Request’. This will allow Pabbly Connect to listen for new lead responses from your Facebook Lead Ads.


3. Adding New Leads as Subscribers in Pabbly Email Marketing

Once the trigger is set up, the next step is to add the new leads as subscribers in Pabbly Email Marketing. In the action window of your workflow, search for ‘Pabbly Email Marketing’ and select it.

For the action event, choose ‘Add Subscribers’. Click on ‘Connect’ and select ‘Add New Connection’. You will need to enter your bearer token from Pabbly Email Marketing to establish this connection.

  • Navigate to your Pabbly Email Marketing dashboard and click on ‘Integrations’.
  • Select ‘Developer API’ to find your bearer token.
  • Copy the bearer token and paste it into Pabbly Connect.

After saving the connection, select the list where you want to add your new leads. Map the email address and name fields using the data captured from Facebook Lead Ads.


4. Testing the Integration of Facebook Lead Ads with Pabbly Email Marketing

With your integration set up, it’s essential to test whether it works effectively. Create a test lead using the Facebook Lead Ads testing tool to ensure that the data flows correctly into Pabbly Connect.

Once you submit the test lead, Pabbly Connect should capture the details automatically. You will see the lead’s information reflected in your Pabbly Email Marketing account, confirming that the integration is functioning as expected.

To verify, refresh your subscriber list in Pabbly Email Marketing. If the new lead appears, your setup is successful, and the automation is working correctly.


5. Conclusion: Automating Your Lead Management

Using Pabbly Connect to integrate Facebook Lead Ads with Pabbly Email Marketing streamlines your lead management process. This automation allows you to effortlessly add new leads as subscribers, enhancing your marketing efforts.

Ensure you check out Pabbly Connect to create business automation workflows and reduce manual tasks. Pabbly Connect currently offer integration with 2,000+ applications.

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By following the steps outlined in this tutorial, you can ensure that every new lead from your Facebook ads is captured and added to your email marketing list, improving your outreach and engagement.


In summary, utilizing Pabbly Connect for adding leads from Facebook Lead Ads to Pabbly Email Marketing automates your workflow efficiently. This integration not only saves time but also enhances your marketing strategy.