How to Add Google Lead Ads Leads to ActiveCampaign Automatically Using Pabbly Connect

Learn how to automate adding Google Lead Ads leads to ActiveCampaign using Pabbly Connect with this step-by-step tutorial. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Automation

To start automating the process of adding Google Lead Ads leads to ActiveCampaign, you need to access Pabbly Connect. First, visit the Pabbly website by typing ‘Pabbly.com’ into your browser. If you are a new user, you can sign up for free and receive 100 tasks every month.

Once on the Pabbly website, click on ‘Sign In’ if you already have an account. After signing in, you will be directed to the Pabbly applications page. Here, click on Pabbly Connect to access the dashboard where you can create your workflow.

2. Creating a New Workflow in Pabbly Connect

In the Pabbly Connect dashboard, you can create a new workflow to automate the integration between Google Ads and ActiveCampaign. Click on the ‘Create Workflow’ button, then choose the ‘New Beta’ option for a modern workflow builder. using Pabbly Connect

• Name your workflow something descriptive, like ‘Add Google Lead Ads to ActiveCampaign Automatically.’
• Select a folder to organize your workflow, such as ‘All Automations.’
• Click ‘Create’ to finalize your new workflow.

After creating the workflow, you will see a prompt to add a trigger application. In this case, select Google Ads as your trigger application. This means that every time a new lead is generated in Google Ads, it will trigger the workflow to add that lead to ActiveCampaign.

3. Connecting Google Ads to Pabbly Connect

To connect Google Ads to Pabbly Connect, you need to specify the trigger event. Choose ‘New Lead Form’ as the trigger event and click ‘Connect.’ A webhook URL will be provided to you, which acts as a bridge between Google Ads and Pabbly Connect.

Now, go to your Google Ads account and locate the test campaign you created. In the lead form settings, find the lead delivery option where you can input the webhook URL. Paste the webhook URL from Pabbly Connect into the designated field and add a random key. This will allow Google Ads to send lead data to your Pabbly Connect workflow.

4. Setting Up ActiveCampaign as the Action Application

After successfully connecting Google Ads, the next step is to set up ActiveCampaign as the action application in your workflow. In Pabbly Connect, select ActiveCampaign as your action application and choose ‘Create a Contact’ as the action event. using Pabbly Connect

• If you have an existing connection, click ‘Save.’ If not, click ‘Add New Connection.’
• Enter the ActiveCampaign URL and API key found in your ActiveCampaign account settings under Developer.
• Ensure to remove the ‘https://’ from the URL before saving.

Once the connection is established, you will set up the mapping for the contact details. This means using the data received from Google Ads to populate the new contact fields in ActiveCampaign. This step is crucial for ensuring that each new lead is accurately captured in your ActiveCampaign account.

5. Testing the Integration and Finalizing the Workflow

After mapping the fields, click on ‘Save and Send Test Request’ to test the integration. If everything is set up correctly, you should receive a positive response indicating that the contact was successfully created in ActiveCampaign.

To verify, go back to your ActiveCampaign account and check the contacts section. You should see the new contact with the details you mapped from Google Ads. This confirms that your Pabbly Connect workflow is functioning as intended, automatically adding leads from Google Ads to ActiveCampaign.

Conclusion

In this tutorial, we demonstrated how to automate the integration of Google Lead Ads with ActiveCampaign using Pabbly Connect. By following these steps, you can streamline your lead management process and save valuable time.