How to Add Google Ads Leads to Zoho Campaigns as Subscribers Using Pabbly Connect

Learn how to integrate Google Ads leads into Zoho Campaigns as subscribers using Pabbly Connect with this detailed step-by-step tutorial. Transform complex automation concepts into accessible, actionable steps that eliminate unnecessary manual work while maximizing existing application capabilities.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To begin integrating Google Ads leads into Zoho Campaigns, you first need to access Pabbly Connect. Open your browser and type in the URL Pabbly.com/connect to reach the homepage.

Once there, you have two options: sign in if you are an existing user or click on ‘Sign up for free’ to create a new account. Upon signing up, you will receive 100 free tasks every month to explore the features of Pabbly Connect.

2. Creating a New Workflow in Pabbly Connect

After signing in to Pabbly Connect, navigate to the dashboard where you can create a new workflow. Click on the ‘Create Workflow’ button and enter a name for your workflow, such as ‘Add or Update Zoho Campaign Subscriber for Google Ads Leads’.

Next, choose a folder to organize your workflow. For this example, select the folder related to lead management. After setting this up, click on ‘Create’ to proceed to the next step of defining triggers and actions.

3. Setting Triggers for Google Ads Leads

In this section, you will set Google Ads as your trigger application within Pabbly Connect. Choose ‘Google Ads’ and select the trigger event as ‘New Lead Form Entry’. This means that the workflow will activate whenever a new lead form is submitted.

Once you select the trigger, a webhook URL will be generated. This URL is essential for connecting Google Ads to Pabbly Connect. Copy the webhook URL and navigate to your Google Ads account to set it up in your lead form settings.

• Go to your Google Ads campaign.
• Find the lead form section and paste the webhook URL in the lead delivery option.
• Name the webhook, e.g., ‘New Leads’ and send test data.

After setting this up, you will confirm that the connection between Google Ads and Pabbly Connect is successful by receiving a test lead response.

4. Setting Actions in Zoho Campaigns

Now that you have configured the trigger, it’s time to set the action in Zoho Campaigns. Select ‘Zoho Campaigns’ as the action application in Pabbly Connect and choose the action event as ‘Add or Update Subscriber’. This step ensures that every new lead captured will be added as a subscriber in Zoho Campaigns.

To build this connection, you will need to log into your Zoho Campaigns account. Once logged in, create a new subscriber list if you haven’t already done so. Select the list where you want to add new subscribers and map the necessary fields such as email, first name, last name, and city from the Google Ads lead response.

• Select the list you created in Zoho Campaigns.
• Map the email field from the Google Ads lead response.
• Map other fields like first name, last name, and city accordingly.

After mapping all fields, click on ‘Save and Send Test Request’. This will send a confirmation email to the new subscriber, completing the integration process.

5. Validating the Integration and Confirmation

Once the test request is sent, check your Zoho Campaigns account to ensure the new subscriber has been added successfully. You will receive a confirmation email at the mapped email address, which the user needs to click to confirm their subscription.

In your Zoho Campaigns dashboard, navigate to the contacts section and verify that the new subscriber is listed. This confirms that the integration through Pabbly Connect is functioning correctly, allowing you to automate the process of adding Google Ads leads as subscribers in Zoho Campaigns.

By following these steps, you can efficiently manage your leads and improve your marketing efforts using Pabbly Connect to integrate Google Ads with Zoho Campaigns seamlessly.

Conclusion

In conclusion, integrating Google Ads leads into Zoho Campaigns as subscribers using Pabbly Connect is a straightforward process. By setting up triggers and actions correctly, you can automate lead management and enhance your marketing strategy effectively.