How to Add Google Ads Leads to Mailchimp Automatically Using Pabbly Connect

Learn how to automatically add Google Ads leads to Mailchimp using Pabbly Connect. Follow our step-by-step tutorial for seamless integration. Discover how to seamlessly connect your essential tools through accessible instructions that make powerful automation available to professionals at every skill level.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Google Ads and Mailchimp Integration

To start integrating Google Ads leads with Mailchimp automatically, you must first access Pabbly Connect. If you are an existing user, simply log in to your Pabbly Connect dashboard.

For new users, visit the Pabbly Connect landing page and click on ‘Sign up for free’ to create an account. After signing up, you will receive 100 free tasks monthly to explore the features of Pabbly Connect.

2. Setting Up the Trigger in Pabbly Connect

In Pabbly Connect, the first step is to create a workflow that will capture leads from Google Ads. Click on ‘Create Workflow’ to open the workflow builder. Here, you will set a trigger for the workflow.

• Click on the ‘Add Trigger’ button.
• Search for and select ‘Google Ads’ as the trigger application.
• Choose ‘New Lead Form Entry’ as the event.
• Click on ‘Connect’ to set up the connection.

This setup allows Pabbly Connect to monitor your Google Ads for new leads automatically. Once set up, you will receive a Webhook URL that you need to copy and paste into your Google Ads lead form settings.

3. Configuring Google Ads Lead Form

Now that you have your Webhook URL from Pabbly Connect, navigate to your Google Ads account. Locate the campaign where you have the lead form and scroll to the lead delivery options.

• Paste the copied Webhook URL into the lead form settings.
• Enter a key and click on ‘Send Test Data’ to verify the connection.

Upon successful configuration, Pabbly Connect will capture the test data from Google Ads, confirming that the integration is working correctly. This means every time you receive a new lead, Pabbly Connect will trigger the next action automatically.

4. Adding Leads to Mailchimp via Pabbly Connect

With the trigger set, it’s time to configure the action that will send the captured leads to Mailchimp. Click on ‘Add New Action Step’ in Pabbly Connect and search for Mailchimp.

Select ‘Mailchimp’ as the action application. Choose ‘Add New Member with Custom Fields’ as the event. Click ‘Connect’ to establish a connection with your Mailchimp account.

If you haven’t created a connection before, you will need to enter your Mailchimp API key and data center. This information can be found in your Mailchimp account under ‘Profile’ and ‘Extras’. Once connected, you can select the audience list where leads will be added.

5. Mapping Lead Data to Mailchimp

After connecting Mailchimp, you will need to map the lead data from Google Ads into the appropriate fields in Mailchimp. This is done within Pabbly Connect by selecting the lead details captured from the previous step.

Map the email address as it is the mandatory field. Optionally, map other details like first name, last name, and company name.

Once all necessary fields are mapped, click on ‘Save and Send Test Request’. If successful, you will see that a new member has been added to your Mailchimp audience. This confirms that Pabbly Connect is effectively automating the lead transfer process.

Conclusion

In conclusion, using Pabbly Connect to automate the process of adding Google Ads leads to Mailchimp allows for efficient lead management. This integration ensures that your marketing efforts are streamlined and that you can focus on converting leads into clients.