How to Add Facebook Leads as Subscribers in Pabbly Email Marketing

Learn how to seamlessly integrate Facebook leads into Pabbly Connect using Pabbly Connect. Follow this step-by-step tutorial for effective automation. Navigate the automation landscape confidently with clear, structured guidance suitable for professionals regardless of prior technical experience.

Watch Step By Step Video Tutorial Below

1. Accessing Pabbly Connect for Integration

To add Facebook leads as subscribers in Pabbly Connect, you first need to access the platform. If you are a new user, visit pabbl.com/connect in your browser. Click on the ‘Sign up for free’ button in the top right corner. This will allow you to explore Pabbly Connect with 100 free tasks each month.

Once you are signed up, log into your account and navigate to the workflow builder. This is where the integration process begins. You can automate the addition of Facebook leads to your Pabbly Email Marketing account using Pabbly Connect.

2. Setting Up the Trigger in Pabbly Connect

In the workflow builder of Pabbly Connect, click on the ‘Add Trigger’ button. Search for ‘Facebook Lead Ads’ and select it. For the event, choose ‘New Lead Instant’ and click on ‘Connect’. If you have already set up a connection, select it; otherwise, create a new connection by logging into your Facebook account.

• Log into your Facebook account to establish the connection.
• Select the Facebook page you want to connect to.
• Choose the specific lead form you will use for this automation.

After selecting your page and form, click on ‘Save and Send Test Request’. This action will initiate the process and wait for a webhook response, which will be captured by Pabbly Connect.

3. Capturing Lead Data from Facebook

To capture the lead data, open a new tab and navigate to Meta for Developers. Go to ‘Resources’ and select ‘Developer Tools’. Scroll down to find the ‘Lead Ads Debug Tool’. Here, select the page and form you are using in your Pabbly Connect workflow.

Fill in the lead form with test details such as first name, last name, email, and company name. After submitting the form, return to your Pabbly Connect workflow. You should see that the response has been successfully captured, confirming that the integration is working as intended.

4. Adding Subscribers in Pabbly Email Marketing

Next, you will set up an action step to add the captured lead as a subscriber in Pabbly Email Marketing. Click on ‘Add New Action Step’ and search for ‘Pabbly Email Marketing’. Make sure to select ‘Pabbly Email Marketing V2’ and set the event to ‘Add Subscriber’.

• If you have an existing connection, select it; otherwise, create a new connection.
• Retrieve your API token from the API and Webhook section of your Pabbly Email Marketing dashboard.
• Map the lead details to the corresponding fields in Pabbly Email Marketing.

After mapping the email, first name, last name, and any other required fields, click on ‘Save and Send Test Request’. You should receive a positive response indicating that the subscriber has been successfully added.

5. Verifying the Integration and Real-Time Automation

To verify the integration, check the subscriber list in Pabbly Email Marketing. You should see the new subscriber added with all the details captured from the lead form. This confirms that your automation is functioning correctly.

To test the real-time automation, delete the previous lead and refresh the page. Create a new lead using the Facebook form. Upon submission, the details should automatically appear in your Pabbly Email Marketing subscriber list, demonstrating the effectiveness of Pabbly Connect.

Conclusion

Integrating Facebook leads into Pabbly Email Marketing is seamless with Pabbly Connect. By following this tutorial, you can automate the process of adding new subscribers effortlessly. This integration not only saves time but also enhances your marketing efforts.