How to Add ActiveCampaign Subscriber from WooCommerce Order Using Pabbly Connect

Learn how to automate adding ActiveCampaign subscribers from WooCommerce orders using Pabbly Connect. Follow this detailed step-by-step tutorial. Eliminate manual repetitive tasks from your workflow. Discover proven automation methods with intuitive steps designed for efficiency-minded professionals.

Watch Step By Step Video Tutorial Below

1. Setting Up Pabbly Connect for WooCommerce and ActiveCampaign

To begin, we will set up Pabbly Connect to automate the process of adding an ActiveCampaign subscriber from WooCommerce orders. First, log in to your Pabbly Connect account. If you do not have an account, you can sign up for free using the link provided in the description.

Once logged in, navigate to the dashboard and click on the ‘Create Workflow’ button. Name your workflow, for example, ‘WooCommerce to ActiveCampaign,’ and select the folder where you want to save it. After this, click on ‘Create Now’ to proceed. You will see a trigger window and an action window that will help you set up the integration.

2. Connecting WooCommerce with Pabbly Connect

The next step is to connect WooCommerce to Pabbly Connect. In the trigger window, search for ‘WooCommerce’ and select it. From the dropdown menu, choose the trigger event as ‘New Order Created.’ This will allow Pabbly Connect to capture new order details from your WooCommerce store.

• Select WooCommerce as the app in Pabbly Connect.
• Choose ‘New Order Created’ as the trigger event.
• Copy the webhook URL provided by Pabbly Connect.

Now, go to your WooCommerce account settings. Navigate to WooCommerce > Settings > Advanced > Webhooks. Click on ‘Add Webhook’ and fill in the details. Name the webhook (e.g., ‘Pabbly Connect’), set the status to ‘Active,’ and paste the copied webhook URL in the Delivery URL field. Ensure the topic is set to ‘Order Created’ and click on ‘Save Webhook.’ This will link your WooCommerce store to Pabbly Connect.

3. Adding ActiveCampaign as an Action in Pabbly Connect

After successfully connecting WooCommerce to Pabbly Connect, we will now add ActiveCampaign as an action step. In the action window, search for ‘ActiveCampaign’ and select it. Choose ‘Create or Update Contact’ as the action event. This will allow us to add the customer details to ActiveCampaign whenever a new order is placed.

Next, click on ‘Connect’ and create a new connection by entering your ActiveCampaign API key and URL. You can find these in your ActiveCampaign account under Settings > Developer. Make sure to remove ‘https://’ and any trailing slashes from the URL before pasting it into Pabbly Connect. After entering the necessary details, click on ‘Save’ to establish the connection.

• Select ActiveCampaign as the app in Pabbly Connect.
• Choose ‘Create or Update Contact’ as the action event.
• Enter your ActiveCampaign API key and URL to connect.

Once connected, map the customer details from the WooCommerce trigger response to the corresponding fields in ActiveCampaign. This includes the customer’s email, first name, last name, and phone number. This mapping ensures that the correct details are sent to ActiveCampaign whenever a new order is placed.

4. Tagging Customers with Product Names in ActiveCampaign

To enhance our automation, we will tag customers in ActiveCampaign with the product names they purchase. After mapping the customer details, locate the field for ‘Tag ID’ in the ActiveCampaign action step. Instead of selecting a static tag, we will dynamically map the product name from the WooCommerce order. using Pabbly Connect

To do this, we will first add an action step to search for the tag in ActiveCampaign. Click on ‘Add Action Step,’ search for ActiveCampaign, and choose the action event ‘Search Tag.’ Connect using the existing ActiveCampaign connection. In the tag name field, map the product name from the WooCommerce trigger response. This allows Pabbly Connect to find the correct tag ID associated with the purchased product.

Add an action step to search for the tag in ActiveCampaign. Map the product name from WooCommerce to find the corresponding tag. Use the tag ID in the ‘Tag ID’ field of the ActiveCampaign contact creation step.

After mapping the tag ID, you can select the list in ActiveCampaign where you want to add the contact. Click on ‘Save and Send Test Request’ to check if the automation is working as expected. If successful, you will see the customer added as a contact with the correct tag in your ActiveCampaign account.

5. Testing the Automation Workflow in Pabbly Connect

Now that we have set up the entire automation workflow in Pabbly Connect, it’s time to test it. Go back to your WooCommerce store and place a new order for a different product. Fill in the customer details and complete the order process. This will trigger the webhook and send the new order details to Pabbly Connect.

Once the order is placed, return to your ActiveCampaign account. Check the contacts section to verify if the new customer has been added with the appropriate tag for the product they purchased. This real-time testing confirms that our integration is functioning correctly.

By utilizing Pabbly Connect, you can automate the process of adding subscribers from WooCommerce orders to ActiveCampaign efficiently. This integration not only saves time but also ensures that your marketing efforts are targeted based on customer purchases.

Conclusion

In this tutorial, we explored how to use Pabbly Connect to automate adding ActiveCampaign subscribers from WooCommerce orders. By following these steps, you can enhance your email marketing efforts and improve customer engagement effectively.